Funding · Commerce & Consumer Brands

EDT raises $2.4 million led by Sauce VC

By Startup Enthusiast · 30 September 2026

What they do

EDT is a Mumbai-based brand selling modern kitchen appliances, and it is now stretching into beauty gadgets as well

Existing backer Sauce VC led the $2.4 million round, joined by venture debt lender Alteria Capital and several angel investors

The money will fund stock building ahead of the festive shopping season and the move into new product categories

EDT sells design-led home appliances: the LUMA air fryer, the FLOW kettle and the SUKI hair dryer.
Its buyers are Indian consumers who want premium, tech-enabled everyday products; prices run from about ₹4,999 to ₹13,999.
It makes money by selling products directly on its own site and through online marketplaces, quick-commerce apps and retail chains.
Its edge is in-house technology such as food-nutrient-retaining cooking and gentle hair-drying algorithms, wrapped in modern design.
It is based in Mumbai and has recently opened its own physical stores there.
It raised $2.4 million in 2026 to stock up for the festive season, launch new home, kitchen and personal-care products, and grow R&D.

**Naiyya Saggi** is founder and CEO; she is an ex-McKinsey consultant with a Harvard Business School MBA, founded BabyChakra and later co-founded Good Glamm Group after its sale to MyGlamm. LinkedIn: https://www.linkedin.com/in/naiyyasaggi/
**Vyasateja Rao** is a co-founder and industrial designer.

Product: Modern consumer appliances across home, kitchen, and personal care categories including air-fryer ovens
Customers: Urban Indian households and modern consumers looking for design-led appliances
How it makes money: Direct product sales via online platforms and retail distribution
What sets it apart: Focus on consumer insight, contemporary design, and technology tailored specifically for modern Indian kitchens
Operations: Builds an in-house design and R&D pipeline while working with manufacturing partners in India and overseas