Funding
EDT exits stealth with $1.4M pre-seed
By Startup Enthusiast ·
- Date
- Company
- EDT
- What it does
- Home appliance brand
- Kind
- Funding
- Amount
- $1.4 million
- Stage
- Pre-Seed
- Based in
- Mumbai
- Founded
- 2025
What they do
Sauce VC led the first round, with Consumer Collective and Peak XV's Spark Grant also joining the cheque
What happened
Dozens of founders and executives backed it, among them leaders from CaratLane, Noise, Urban Company, Mokobara and Ultrahuman
Why it matters
The money goes into product development, a design-led R&D process and senior hiring in India and abroad
The details
- EDT came out of stealth (quiet build phase) with its first outside money.
- The company makes design-led appliances for home, kitchen and personal care.
- Products use materials such as low-EMF parts and BPA-free plastics.
- Founder Naiyya Saggi returns to consumer products after leaving Good Glamm Group.
Investors
About EDT
- Product
- Modern consumer appliances across home, kitchen, and personal care categories including air-fryer ovens
- Customers
- Urban Indian households and modern consumers looking for design-led appliances
- How it makes money
- Direct product sales via online platforms and retail distribution
- What sets it apart
- Focus on consumer insight, contemporary design, and technology tailored specifically for modern Indian kitchens
- Operations
- Builds an in-house design and R&D pipeline while working with manufacturing partners in India and overseas