News · Healthcare & Life Sciences
Bubble Me grows to ₹18 Cr ARR
By Startup Enthusiast ·
- Date
- Company
- Bubble Me
- What it does
- Magnesium-led wellness brand
- Kind
- News
- Based in
- Chandigarh
What they do
Bubble Me is a wellness brand built around magnesium, selling bath salts, lotions, roll-ons, balms and daily tablets
What happened
Its annual recurring revenue (yearly sales run-rate) has grown from ₹6 crore to ₹18 crore while keeping about 7% positive EBITDA
Why it matters
It now counts over 250,000 customers and sells through its own site, marketplaces and quick-commerce apps
The details
- Run-rate sales are about ₹18 crore
- Business is near 7% EBITDA positive
- More than 250,000 customers
- Growth came from a magnesium focus and a migraine balm hit
- Sold on Amazon, Flipkart, Nykaa and quick-commerce
The bigger picture
- Focus on one ingredient helped build a clear category
- Repeat purchases are rising
- Shoppers want simple sleep and stress aids
About the business
- Bubble Me sells magnesium wellness products: bath soaks, a pain-relief balm and a daily tablet.
- The products help with stress, sleep and muscle recovery, and are bought by health-conscious shoppers across India.
- It earns money mainly by selling direct to consumers on its own website, with cash on delivery or a discount for paying upfront.
- It positions itself as India's first magnesium-led wellness brand, built around one mineral rather than a wide range of supplements.
- It has passed ₹18 crore in yearly sales run-rate (ARR, the current monthly sales scaled to a year) in 2026, with a small operating profit.
- It is based in Chandigarh and appeared on Shark Tank India Season 5.
Founders
- Akshina Jindal, Founder
About Bubble Me
- Product
- Magnesium-based wellness products including bath soaks, topical balms and nutraceutical tablets
- Customers
- Direct-to-consumer wellness seekers targeting sleep quality and stress management
- How it makes money
- Direct-to-consumer D2C brand selling magnesium-focused wellness products online
- What sets it apart
- Specialization in magnesium as primary wellness component with multiple product formats
More on Bubble Me
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