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Roundup · Commerce & Consumer Brands

DSLR Technologies raises ₹80 crore in Series A funding

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Date
Company
DSLR Technologies
What it does
D2C ethnic wear brand Aramya
Kind
Roundup
Amount
₹80 Cr
Stage
Series A
Sector
Commerce & Consumer Brands

What they do

DSLR Technologies operates the direct-to-consumer ethnic wear brand Aramya

What happened

The company raised ₹80 crore ($9M) co-led by Z47 and Accel at a $161M valuation

Why it matters

Revenue grew over 13-fold to ₹41 crore in FY25 despite reporting losses of ₹10.7 crore

The details

  • DSLR Technologies raised ₹80 crore in its Series A funding round.
  • The investment was co-led by Z47 and Accel India, each contributing ₹40 crore.
  • The post-money valuation stands at approximately ₹1,438 crore or $161 million.
  • Z47 and Accel now hold equal stakes of 20.77% each in the company.
  • The funds will support expansion, working capital needs, and balance sheet strength.
  • This follows a $7 million Seed round previously led by the same investors.
  • A pre-Series A round of $2.24 million was completed in December 2024.
  • Founder Ankush Goyal leads the company as it scales its operations.

The bigger picture

  • The company demonstrated rapid growth with revenue increasing more than 13-fold year-on-year.
  • Revenue jumped from ₹3 crore in FY24 to ₹41 crore in FY25.
  • Investors are backing a high-growth consumer brand despite current operational losses.
  • The strong investor interest highlights confidence in the D2C ethnic wear sector.

About the business

  • DSLR Technologies operates the direct-to-consumer brand Aramya.
  • Aramya focuses on women's apparel using traditional handcrafted techniques like block printing.
  • Products include items made with bandhani and ajrakh artisanal methods.
  • The brand uses premium fabrics such as pure cotton and linen-cotton blends.
  • Revenue reached ₹41 crore for the fiscal year ending March 2025.
  • Previous revenue was significantly lower at ₹3 crore in FY24.
  • The company reported a net loss of ₹10.7 crore in FY25.
  • Growth is driven by expanding its product range and customer base online.

What happens next

  • The company plans to use funds for business expansion and working capital.
  • DSLR aims to strengthen its balance sheet for future growth flexibility.

The deal

Type
Series A

Investors

  • Z47 (co-lead) — Former Matrix Partners India fund managing technology investments.
  • Accel India (co-lead) — Global venture capital firm investing in early-stage startups.

Founders

  • Ankush Goyal, Founder

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