Roundup · Commerce & Consumer Brands
DSLR Technologies raises ₹80 crore in Series A funding
By Startup Enthusiast ·
- Date
- Company
- DSLR Technologies
- What it does
- D2C ethnic wear brand Aramya
- Kind
- Roundup
- Amount
- ₹80 Cr
- Stage
- Series A
What they do
DSLR Technologies operates the direct-to-consumer ethnic wear brand Aramya
What happened
The company raised ₹80 crore ($9M) co-led by Z47 and Accel at a $161M valuation
Why it matters
Revenue grew over 13-fold to ₹41 crore in FY25 despite reporting losses of ₹10.7 crore
The details
- DSLR Technologies raised ₹80 crore in its Series A funding round.
- The investment was co-led by Z47 and Accel India, each contributing ₹40 crore.
- The post-money valuation stands at approximately ₹1,438 crore or $161 million.
- Z47 and Accel now hold equal stakes of 20.77% each in the company.
- The funds will support expansion, working capital needs, and balance sheet strength.
- This follows a $7 million Seed round previously led by the same investors.
- A pre-Series A round of $2.24 million was completed in December 2024.
- Founder Ankush Goyal leads the company as it scales its operations.
The bigger picture
- The company demonstrated rapid growth with revenue increasing more than 13-fold year-on-year.
- Revenue jumped from ₹3 crore in FY24 to ₹41 crore in FY25.
- Investors are backing a high-growth consumer brand despite current operational losses.
- The strong investor interest highlights confidence in the D2C ethnic wear sector.
About the business
- DSLR Technologies operates the direct-to-consumer brand Aramya.
- Aramya focuses on women's apparel using traditional handcrafted techniques like block printing.
- Products include items made with bandhani and ajrakh artisanal methods.
- The brand uses premium fabrics such as pure cotton and linen-cotton blends.
- Revenue reached ₹41 crore for the fiscal year ending March 2025.
- Previous revenue was significantly lower at ₹3 crore in FY24.
- The company reported a net loss of ₹10.7 crore in FY25.
- Growth is driven by expanding its product range and customer base online.
What happens next
- The company plans to use funds for business expansion and working capital.
- DSLR aims to strengthen its balance sheet for future growth flexibility.
The deal
- Type
- Series A
Investors
- Z47 (co-lead) — Former Matrix Partners India fund managing technology investments.
- Accel India (co-lead) — Global venture capital firm investing in early-stage startups.
Founders
- Ankush Goyal, Founder
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