Funding · Commerce & Consumer Brands

Care Dale raises ₹1.5 crore from A Junior VC

By Startup Enthusiast · 21 January 2026

What they do

Care Dale makes tap and shower filters to improve skin and hair health by removing hard water minerals

The company raised ₹1.5 crore in a pre-seed round led by A Junior VC to boost research and sales

It reached ₹5 crore annual revenue in five months with over 6,000 homes using its products across India

Care Dale has raised ₹1.5 crore in a pre-seed funding round.
A Junior VC (AJVC) led the investment in the startup.
AJVC is an SEBI-registered fund founded by Aviral Bhatnagar.
The funds will strengthen research and accelerate go-to-market strategies.
Care Dale focuses on bathroom filtration for better skin and hair health.
The company uses CareTec™ technology to neutralize chlorine and hardness minerals.
Its filters require no electricity and feature a DIY installation process.
Cartridges last approximately 25,000 liters of water usage.

Approximately 70% of Indian households receive hard water rich in calcium and magnesium.
Hard water causes hair fall, scalp irritation, and skin dryness for many users.
Customers report up to a 50% reduction in hair breakage after use.
Organic demand and word-of-mouth are driving significant growth for the brand.

Care Dale sells tap and shower filters designed for home use.
The product targets consumers seeking relief from hard water effects.
Its technology removes harmful minerals without requiring external power sources.
The company claims less plastic usage compared to imported alternatives.
Filters are designed for easy do-it-yourself installation by homeowners.
Each cartridge provides clean water for roughly 25,000 liters.
The startup operates primarily within the Indian consumer market.
Products aim to improve personal hygiene and reduce skin issues.

A Junior VC (Lead) — SEBI-registered pre-seed fund founded by Aviral Bhatnagar.

Product: Bathroom tap and shower water filtration devices designed to reduce hard water damage to hair and skin.
Customers: Consumers and households residing in areas with hard water who experience hair fall and skin issues.
How it makes money: Direct-to-consumer sales of water filtration hardware and recurring sales of replacement filter cartridges.
What sets it apart: Proprietary CareTec Advanced Filtration technology tailored specifically for bathroom tap and shower hard-water treatment.