Partnership · AI & Deep Tech

Gemini sponsors IPL in ₹270 crore deal

By Startup Enthusiast · 21 January 2026

What they do

Google Gemini is an AI platform that can be used as a chatbot

It signed a three-year, ₹270 crore sponsorship deal with BCCI for IPL

The deal follows ChatGPT's WPL sponsorship and reflects AI giants targeting India's digital market

Google Gemini signed a ₹270 crore deal with BCCI to sponsor the IPL.
The sponsorship is for three years.
The IPL is scheduled to begin on March 26.
Rival ChatGPT had bagged a key sponsorship for WPL three months earlier.
BCCI started looking for a new jersey sponsor after the Centre's ban on RMG ended the Dream11 deal.
Apollo Tyres replaced Dream11 as jersey sponsor for ₹579 crore.
Tata Group continues as the IPL title sponsor.

IPL garners huge viewership on TV and OTT, making it attractive for advertisers.
Startups and consumer services use IPL advertising to attract eyeballs.
For Gemini, IPL offers precise targeting, measurable RoI, high brand recall, and sales.
Global AI giants are seeking a foothold in India, one of the world's biggest digital markets by users.
By late 2025, India was ChatGPT's biggest market by users.

Google Gemini is an AI chatbot developed by Google.
It competes directly with OpenAI's ChatGPT.
Gemini is growing rapidly in India, driven by free access via telecom partnerships.
AI chatbot adoption in India is fueled by a young population, affordable tariffs, subscriptions, and big tech competition.
Indian AI startups have raised $18 billion since 2020.
The Indian AI sector is projected to become a $126 billion opportunity by 2030.