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Funding · Commerce & Consumer Brands

3tenx raises strategic funding at 100 crore valuation

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Date
Company
3TENX
What it does
Science-led salon-grade haircare brand
Kind
Funding
Amount
Undisclosed
Stage
strategic funding
Founded
early 2024
Sector
Commerce & Consumer Brands

What they do

3TENX sells professional efficacy haircare products tailored for Indian consumers

What happened

Wolfpack Labs invested an undisclosed amount in the company at a 100 crore valuation

Why it matters

The startup achieved 50 crore ARR within 18 months and has over 2,000 salon partnerships

The details

  • 3TENX secured strategic funding from Wolfpack Labs at a 100 crore valuation.
  • The investment amount was undisclosed according to all reporting sources.
  • This valuation was reached within 12 months of the company's launch.
  • 3TENX reported an Annual Recurring Revenue (ARR) of 50 crore within 18 months.
  • The brand has established partnerships with over 2,000 salons across the country.
  • Products are currently available through retail presence at Sephora India.
  • Founders Aankith Aroraa and Megha Arora have prior experience with Olaplex India.
  • Wolfpack Labs is a venture studio co-founded by Aakash Anand and Prerna Gupta.

The bigger picture

  • 3TENX aims to make professional haircare accessible at affordable price points.
  • The brand positions itself as 'Olaplex made accessible for India'.

About the business

  • 3TENX operates as a science-led haircare brand for Indian consumers.
  • It offers salon-grade products at accessible price points.
  • The company has partnered with over 2,000 salons nationwide.
  • Retail distribution includes a presence at Sephora India.
  • Revenue targets include reaching 100 crore in the near future.
  • Current ARR stands at 50 crore after 18 months of operation.
  • Plans include expanding e-commerce infrastructure and modern retail channels.
  • Future priorities involve salon education programs and new product R&D.

What happens next

  • Expand digital channels and strengthen nationwide distribution.
  • Deepen market presence in tier II and tier III cities.
  • Build e-commerce infrastructure and expand beyond Sephora.
  • Launch salon education programs and new product R&D.

The deal

Type
strategic funding

Investors

  • Wolfpack Labs (lead) — Venture studio co-founded by Aakash Anand and Prerna Gupta.

Founders

  • Aankith Aroraa, Co-founder & CEO
  • Megha Arora, Co-founder & MD

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