Stake sale · Commerce & Consumer Brands

ICICI Prudential MF raises stake in FirstCry

By Startup Enthusiast · 18 February 2026

What they do

FirstCry is an online marketplace for baby and kids products in India

ICICI Prudential Mutual Fund bought shares worth ₹4.6 crore, crossing 5% ownership

The fund said the purchase is for investment only and not to gain control

ICICI Prudential Mutual Fund bought 2,00,210 equity shares of Brainbees Solutions (FirstCry) on 16 February 2026.
The purchase was worth about ₹4.6 crore.
After the transaction, the fund held 2,62,47,897 shares, which is 5.028% of the company's paid-up capital.
Before the purchase, the fund held 4.990% of the paid-up capital.
The latest acquisition represents about 0.038% of FirstCry's equity.
ICICI Prudential Mutual Fund stated the investment is for investment purposes only, not to gain control.

FirstCry reported Q3 FY26 revenue of ₹2,424 crore, up from ₹2,172 crore in Q3 FY25.
Its Q3 FY26 losses widened 153% to ₹38 crore compared to the same quarter last year.
The stock traded at ₹220.25 per share on 18 February 2026.
FirstCry's market capitalisation stood at ₹14,096 crore (about $1.2 billion).

FirstCry is an online marketplace for baby and kids products in India.
It sells products across categories like diapers, toys, clothing, and feeding supplies.
The company also operates offline stores under the FirstCry brand.
It generates revenue through product sales and marketplace commissions.
FirstCry reported ₹2,424 crore in revenue for Q3 FY26.

ICICI Prudential Mutual Fund (buyer) — A mutual fund company in India, part of ICICI Prudential group.