Results · Commerce & Consumer Brands

FirstCry reports FY26 revenue growth and narrowing losses

By Startup Enthusiast · 15 June 2026

What they do

Brainbees Solutions operates a specialist ecommerce platform for parents selling baby products

The company reported ₹8,548 Cr revenue with a narrowed net loss of ₹204 Cr in FY26

Management cites irrational discounting by competitors causing margin pressure but expects normalization soon

Brainbees Solutions reported ₹8,548 Cr revenue for FY26 showing 12% year-on-year growth.
Adjusted EBITDA increased by 24% to reach ₹486 Cr during the fiscal year.
Net loss narrowed significantly to ₹204 Cr from ₹265 Cr in the previous period.
Market capitalization stands at approximately ₹11,318 Cr despite shares falling 70% from peak.
Gross Merchandise Value crossed ₹11,600 Cr driven by strong existing customer contributions.
Annual transacting customers reached 11 Mn with 193 Mn app downloads recorded.
Company operates 1,189 stores and maintains partnerships with over 13,500 hospitals and clinics.
Private labels account for more than 58% of domestic multi-channel GMV.

Competition from horizontal platforms like Amazon and quick commerce causes aggressive discounting.
Irrational discounting across the board is causing approximately 140 bps gross margin pressure.
Management expects margin normalization within 4-6 quarters as market conditions stabilize.
Investing heavily in logistics infrastructure to defend market share and improve fulfillment speed.

Brainbees Solutions specializes in ecommerce for parents selling diapers, toys, and apparel.
Ecosystem includes feeding products, baby gear, and various private label brands.
Private labels include BabyHug, Pine Kids, Cutewalk, and Babyoye targeting specific needs.
These private labels now contribute over 58% of domestic multi-channel GMV.
Existing customers contributed approximately ₹8,930 Cr towards the total Gross Merchandise Value.
Company operates a network of 1,189 physical stores alongside its digital platform.
Partnerships extend to over 13,500 hospital and maternity clinic locations nationwide.
App downloads have reached 193 Mn indicating significant brand penetration among parents.
Annual transacting customer base has grown to 11 Mn active users.

Company plans to invest heavily in logistics infrastructure including RocketBees and Qwik.
Management aims to defend market share against aggressive competitor discounting strategies.
Fulfillment speed improvements are expected to enhance customer experience and retention.