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People · Commerce & Consumer Brands

Fairdeal.Market appoints Karan Khanna as CBO

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Date
Company
Fairdeal.Market
What it does
B2B quick commerce for kirana stores
Kind
People
Founded
2022
Sector
Commerce & Consumer Brands

What they do

Fairdeal.Market is a B2B quick commerce platform that supplies kirana stores

What happened

Karan Khanna joins as Chief Business Officer weeks after a $15 million funding round

Why it matters

He previously led merchant acquisition at BharatPe and held roles at MobiKwik and Zomato

The details

  • Fairdeal.Market has appointed Karan Khanna as its Chief Business Officer (CBO).
  • Khanna brings over 20 years of leadership experience from companies like BharatPe, MobiKwik, and Zomato.
  • At BharatPe, he played a key role in building the merchant acquisition engine that reached millions of merchants.
  • He also led high-growth businesses in Payments, UPI, POS, Payment Gateway, and Lending at BharatPe.
  • Khanna will work closely with co-founders Prateek Bansal and Yash Bansal.
  • His appointment comes weeks after Fairdeal.Market raised $15 million in a funding round led by Bertelsmann India Investments (BII).
  • Khanna will drive the next growth phase, strengthen brand partnerships, and expand beyond Delhi-NCR.

The bigger picture

  • The appointment signals Fairdeal.Market's push to scale its B2B quick commerce model for kirana stores.
  • Khanna's experience in merchant acquisition at BharatPe aligns with the company's need to expand its retailer network.
  • The recent $15 million funding provides capital for the expansion plans Khanna will lead.

About the business

  • Fairdeal.Market is a B2B quick commerce platform that provides replenishment infrastructure for India's kirana economy.
  • It currently operates across Delhi-NCR.
  • The company is actively expanding its retailer network, dark store footprint, and brand partnerships.

What happens next

  • Karan Khanna will drive the next growth phase of Fairdeal.Market.
  • He will strengthen brand partnerships and expand the company's presence beyond Delhi-NCR.
  • The company aims to build commercial infrastructure for retailers across India.

The deal

Type
funding

Investors

Founders

  • Prateek Bansal, Co-founder
  • Yash Bansal, Co-founder

About Fairdeal.Market

Product
A B2B quick commerce platform supplying kirana stores and small retailers.
Customers
Small retailers and kirana stores in Delhi NCR and other metro markets.
How it makes money
It makes money by supplying inventory through a fast replenishment and fulfilment network.
What sets it apart
Real-time inventory visibility, transparent pricing, and 60-minute delivery from dark stores.
Operations
It operates dark stores and a last-mile delivery network across dense urban clusters.

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