People · Commerce & Consumer Brands
Fairdeal.Market appoints Karan Khanna as CBO
By Startup Enthusiast ·
- Date
- Company
- Fairdeal.Market
- What it does
- B2B quick commerce for kirana stores
- Kind
- People
- Founded
- 2022
What they do
Fairdeal.Market is a B2B quick commerce platform that supplies kirana stores
What happened
Karan Khanna joins as Chief Business Officer weeks after a $15 million funding round
Why it matters
He previously led merchant acquisition at BharatPe and held roles at MobiKwik and Zomato
The details
- Fairdeal.Market has appointed Karan Khanna as its Chief Business Officer (CBO).
- Khanna brings over 20 years of leadership experience from companies like BharatPe, MobiKwik, and Zomato.
- At BharatPe, he played a key role in building the merchant acquisition engine that reached millions of merchants.
- He also led high-growth businesses in Payments, UPI, POS, Payment Gateway, and Lending at BharatPe.
- Khanna will work closely with co-founders Prateek Bansal and Yash Bansal.
- His appointment comes weeks after Fairdeal.Market raised $15 million in a funding round led by Bertelsmann India Investments (BII).
- Khanna will drive the next growth phase, strengthen brand partnerships, and expand beyond Delhi-NCR.
The bigger picture
- The appointment signals Fairdeal.Market's push to scale its B2B quick commerce model for kirana stores.
- Khanna's experience in merchant acquisition at BharatPe aligns with the company's need to expand its retailer network.
- The recent $15 million funding provides capital for the expansion plans Khanna will lead.
About the business
- Fairdeal.Market is a B2B quick commerce platform that provides replenishment infrastructure for India's kirana economy.
- It currently operates across Delhi-NCR.
- The company is actively expanding its retailer network, dark store footprint, and brand partnerships.
What happens next
- Karan Khanna will drive the next growth phase of Fairdeal.Market.
- He will strengthen brand partnerships and expand the company's presence beyond Delhi-NCR.
- The company aims to build commercial infrastructure for retailers across India.
The deal
- Type
- funding
Investors
- Bertelsmann India Investments (BII) (lead) — Investment arm of Bertelsmann, a global media and services group.
Founders
- Prateek Bansal, Co-founder
- Yash Bansal, Co-founder
About Fairdeal.Market
- Product
- A B2B quick commerce platform supplying kirana stores and small retailers.
- Customers
- Small retailers and kirana stores in Delhi NCR and other metro markets.
- How it makes money
- It makes money by supplying inventory through a fast replenishment and fulfilment network.
- What sets it apart
- Real-time inventory visibility, transparent pricing, and 60-minute delivery from dark stores.
- Operations
- It operates dark stores and a last-mile delivery network across dense urban clusters.
More on Fairdeal.Market
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