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Partnership · Commerce & Consumer Brands

Bigbasket partners with RCB for third IPL season

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BigBasket logo
Date
Company
BigBasket
What it does
Online grocery delivery service
Kind
Partnership
Sector
Commerce & Consumer Brands

What they do

Bigbasket is an online grocery delivery platform serving Indian households

What happened

It extended its partnership with Royal Challengers Bengaluru for the 2026 IPL season

Why it matters

The collaboration now includes the women’s squad alongside the men’s team

The details

  • Bigbasket has extended its partnership with Royal Challengers Bengaluru for the IPL 2026 season.
  • This marks the third consecutive year of collaboration between the two entities.
  • The company serves as the official quick commerce partner for the 2026 T20 League.
  • A digital film was launched featuring stars like Virat Kohli and Krunal Pandya.
  • Actor Danish Sait plays a character named Nags disguised as a delivery partner.
  • The campaign highlights the brand's connection to cricket fans across India.
  • Co-Founder & CEO Hari Menon is associated with this strategic update.

The bigger picture

  • Extending the deal shows continued confidence in sports marketing for grocery brands.
  • Inclusion of the women’s squad signals broader engagement strategies for the league.

About the business

  • Bigbasket operates as an online grocery delivery service for consumers.
  • It provides quick commerce solutions through its digital platform.
  • The company targets households needing daily essentials delivered efficiently.
  • Partnerships help maintain visibility among large consumer audiences.
  • Digital campaigns are used to reinforce brand recall during major events.

Founders

  • Hari Menon, Co-Founder & CEO

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