Launch · Commerce & Consumer Brands

BigBasket marks Kisan Diwas with 50,000 registered farmers

By Startup Enthusiast · 23 December 2025

What they do

BigBasket is an online grocery platform that sources fresh produce directly from farmers

It announced 50,000 registered farmers across 16 states via 120+ farm-gate collection centres on Kisan Diwas

The company began direct farmer engagement in 2015 and now supports 6,300 organic farmers

BigBasket announced 50,000 registered farmers across 16 states on Kisan Diwas.
The farmers supply through 120+ farm-gate collection centres.
Direct farmer engagement began in 2015 with the first collection centre at Malur near Bengaluru.
Farmers receive payments within 48 hours of GRN directly into their bank accounts.
A team of 400+ agricultural graduates supports the programme, with one agronomist per collection centre.
Agronomists use the in-house Farmus app for geotagging, crop estimation and harvest forecasting.
BigBasket also runs 12 exclusive organic collection centres supporting 6,300 organic farmers.
The company facilitates organic certification at its own cost and deploys Jaivik Mitras to guide farmers on organic practices.

The announcement highlights BigBasket's long-term investment in direct farm sourcing, reducing intermediaries.
It shows how a large e-grocery player integrates technology and agronomy to improve supply chain efficiency.
The organic farming initiative signals a push toward premium, certified produce for urban consumers.

BigBasket sources fruits and vegetables directly from farmers through farm-gate collection centres.
It guides farmers on cultivating high-demand, high-return crops aligned with its requirements.
The company has 12 exclusive organic collection centres and supports 6,300 organic farmers.
Jaivik Mitras (trained rural youth) train farmers in organic practices like Jeevamrutha, Beejamruth and Neemastra preparation.