People · Mobility & Logistics
Ather Energy appoints Surabhi Loshali as new CHRO
By Startup Enthusiast ·
- Date
- Company
- Ather Energy
- What it does
- Electric two-wheeler manufacturer
- Kind
- People
- Sector
- Mobility & Logistics
What they do
Ather Energy manufactures electric two-wheelers for urban commuters
What happened
The company appointed Surabhi Loshali as its new Chief Human Resources Officer
Why it matters
Loshali brings over 20 years of HR leadership experience from Strides Pharma Science
The details
- Ather Energy has appointed Surabhi Loshali as its new Chief Human Resources Officer (CHRO).
- Loshali joins the company to lead human resources and organizational development strategies.
- She will work closely with CEO Tarun Mehta on long-term growth plans.
- Her appointment aims to strengthen leadership pipelines and talent management systems.
- The move signals a focus on building robust teams for scaling operations.
- Loshali replaces previous HR leadership with her extensive industry background.
- This hiring supports Ather's goal of expanding across products and markets.
- The company emphasizes culture-building alongside rapid business expansion.
The bigger picture
- Scaling electric vehicle manufacturing requires strong organizational capabilities.
- HR leadership is critical for managing large-scale transformations.
- Experienced hires help stabilize growth during market expansion phases.
About the business
- Ather Energy designs and manufactures electric two-wheelers.
- The company targets urban commuters seeking sustainable transport options.
- Products include scooters equipped with smart connectivity features.
- Ather operates service centers across major Indian cities.
- The firm focuses on battery technology and charging infrastructure.
- Revenue comes primarily from direct sales of electric vehicles.
- The brand positions itself in the premium EV segment.
- Customer support includes maintenance and software updates.
What happens next
- Strengthening leadership depth within the organization.
- Developing future-ready skills for employees.
- Expanding people systems to support business growth.
Founders
- Tarun Mehta, CEO
- Swapnil Jain, Co-founder
Other articles talking about it
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- Ather Energy raises ₹1,200 crore through preferential issue25 August 2026 · Funding · ₹1,200 Cr
- Ather Energy narrows loss, revenue jumps 89%6 August 2026 · Results
- Ather Energy to launch mass-market scooter Konarc29 July 2026 · Launch
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