People · Mobility & Logistics

Ather Energy appoints Saurabh Sharma as marketing head

By Startup Enthusiast · 12 March 2025

What they do

Ather Energy makes electric scooters in India

Saurabh Sharma, who joined in 2019 as first brand head, is now Head of Marketing

He previously led the scooter business and built the Ather 450X and Rizta brands

Ather Energy has appointed Saurabh Sharma as its Head of Marketing.
The announcement was made on 12 March 2025.
Sharma joined Ather Energy in 2019 as its first-ever Brand Head.
He most recently served as General Manager – Scooter Business at Ather.
He has over 15 years of experience in brand building and strategic marketing.
Before Ather, he worked at Nerolac Paints and Mahindra SUVs.
Sharma played a key role in establishing the Ather 450X and Ather Rizta brands.

The appointment signals Ather's focus on strengthening its brand and customer engagement.
Sharma's promotion from within reflects the company's emphasis on internal talent.
His experience in building two major scooter brands will guide Ather's marketing strategy.

Ather Energy is an Indian electric two-wheeler manufacturer.
It designs and sells electric scooters such as the Ather 450X and Ather Rizta.
The company operates in India's growing electric vehicle market.

Sharma will focus on brand positioning, customer engagement, and long-term growth.
He plans to use non-traditional media channels and improve marketing efficiency.