Partnership · Professional & Local Services

Rebel Foods plans to invest ₹100-150 crore to expand Wendy’s to 500 stores in India by 2028

By Startup Enthusiast · 12 March 2025

What they do

Rebel Foods operates cloud kitchens and multiple food brands including Faasos, Behrouz Biryani, and Wendy’s in India

The company plans to invest ₹100-150 crore to scale Wendy’s to 500 stores, with 70% being delivery-only cloud kitchens

Rebel Foods reported revenue of ₹1,420 crore in FY24, a 19% increase, and is preparing for an IPO within 18-24 months

Rebel Foods, a cloud kitchen operator in India, plans to invest ₹100-150 crore to expand Wendy’s to 500 stores in India by 2028.
Currently, Wendy’s operates 200 stores in India, with 185 being delivery-only cloud kitchens and 15 being traditional offline stores.
Rebel Foods aims to add 300 new Wendy’s locations over the next three years, with 70% of them being delivery-only.
The company is also launching a 15-minute food delivery service called QuickiES in Mumbai, with plans to expand to other cities.
Rebel Foods became the master franchisee of Wendy’s in 2023 and has since scaled the brand to 200 stores.

Rebel Foods is expanding Wendy’s in India as part of the global chain’s plan to add 1,000 new restaurants by 2028.
The Indian food delivery market is growing, with Rebel Foods reporting double-digit growth in FY25.
Rebel Foods is preparing for an IPO and has raised $210 million in a Series G round led by Temasek.

Rebel Foods operates over 450 cloud kitchens across 75 cities in India, the Middle East, North Africa, Indonesia, and the UK.
The company runs multiple food brands including Faasos, Behrouz Biryani, Oven Story, and Slay Coffee.
Rebel Foods generates revenue through cloud kitchens and delivery services, with a focus on quick food delivery.
The company reported a revenue of ₹1,420 crore in FY24, a 19% increase from FY23.
Rebel Foods has reduced losses by 42% to ₹378 crore in FY24 from ₹657 crore in FY23.

Rebel Foods plans to launch its 15-minute food delivery service, QuickiES, in more cities beyond Mumbai.
The company is preparing for an IPO within the next 18-24 months.
Rebel Foods aims to scale Wendy’s to 500 stores in India by 2028, with 70% being delivery-only.

Product: Multi-brand cloud kitchen and food delivery platform.
Customers: Urban consumers ordering meals from its owned brands.
How it makes money: Sells prepared food through owned brands and delivery channels.
What sets it apart: Runs a large portfolio of in-house food brands across a wide kitchen network.
Operations: Operates cloud kitchens and consumer food brands, with some dine-in and quick-delivery experiments.