Launch · Mobility & Logistics

Ather to unveil mass-market electric scooter

By Startup Enthusiast · 14 July 2026

What they do

Ather Energy makes electric scooters and charging infrastructure in India

It will unveil its first mass-market scooter at Community Day in Bangalore on August 29, 2026

The scooter is built on a new platform and targets the Rs 1 lakh-Rs 1.25 lakh price segment

Ather Energy will unveil its first mass-market electric scooter at Community Day in Bangalore on August 29, 2026.
The event's theme is 'A New Dawn of Magic'.
The scooter is built on the new EL platform, the first all-new vehicle platform since the 450 platform launched in 2016.
The EL platform is engineered for versatility, scalability, and manufacturing efficiency.
The platform will underpin Ather's future product portfolio across segments.
The scooter marks Ather's entry into the mass-market scooter segment, targeting the Rs 1 lakh-Rs 1.25 lakh price segment.
Alongside the scooter, Ather will introduce innovations in technology, charging, and ecosystem for a seamless ownership experience.
Ather Community Day 2026 will gather thousands of Ather owners, enthusiasts, and partners for a first look at products and technologies.

This launch signals Ather's strategic move to expand beyond its premium 450 series into the high-volume mass market.
The new EL platform is designed to support multiple future products, indicating a broader product roadmap.
Targeting the Rs 1 lakh-Rs 1.25 lakh segment puts Ather in direct competition with other mass-market electric scooters in India.

Ather Energy designs and manufactures electric scooters.
Its existing product line includes the 450 series scooters.
Ather sells its scooters in India through its own experience centers and online.
The company is known for its fast-charging network called Ather Grid.
Ather's new EL platform is designed for versatility and scalability across future products.
The company aims to enhance the ownership experience with innovations in technology and charging.

Ather will unveil the scooter at Community Day on August 29, 2026.
The company will also introduce innovations in technology, charging, and ecosystem.