Funding · Commerce & Consumer Brands
&Done raises $3M Series A funding
By Startup Enthusiast ·
- Date
- Company
- &Done
- What it does
- Premium professional haircare brand
- Kind
- Funding
- Amount
- $3M
- Stage
- series-a
- Based in
- Gurugram
- Founded
- 2023
What they do
&Done makes science-backed haircare products for Indian hair and climate
What happened
It raised $3M in Series A led by RTP Global, with participation from All In Capital and others
Why it matters
The brand is present in 500+ premium salons and plans to expand R&D and team
The details
- &Done, a premium professional haircare brand, has raised $3M in a Series A funding round.
- The round was led by RTP Global, with participation from All In Capital, Suashish, and angel investors Kitty Agarwal, Kunal Bahl, Rohit Bansal, and Puneet Kumar.
- Angel investors include Kitty Agarwal, Kunal Bahl, Rohit Bansal, and Puneet Kumar.
- The company's post-money valuation is Rs 125 crore.
- &Done plans to use the funds to scale R&D, expand its team, grow its salon network, and build its brand.
- It also aims to expand its product portfolio, increase marketing, and deepen salon partnerships.
- The company previously raised a pre-seed round of Rs 6-6.5 crore led by All In Capital in late 2025.
The bigger picture
- The Indian professional haircare market is growing at a CAGR of 11% and is expected to reach $959.6 Mn by 2031.
- &Done competes with global brands like Olaplex, Nexxus, Redken, and Moxie.
- The brand has already gained traction with 15,000 customers via its website and 35,000 via marketplaces.
About the business
- &Done is a premium professional haircare brand that creates science-backed products for Indian hair and climate.
- It follows a salon-first model, working with global formulation partners and testing products in Indian environments.
- Products use globally sourced active ingredients from labs in Japan, UK, and US, tested with Indian consumers and stylists.
- Its product range includes 4 professional SKUs and 2 retail products, sold online and offline.
- The brand is present in 500+ premium salons across Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, and Telangana.
- It launched a D2C line about 6 months ago, offering shampoo, conditioner, and serum.
- Manufacturing is based in Hyderabad.
What happens next
- Scale R&D and expand the team.
- Grow the salon network and build the brand.
- Expand product portfolio and increase marketing.
- Deepen partnerships with salons.
- Launch multiple new products in 2026.
The deal
- Type
- Series A
Investors
- RTP Global (lead) — A global venture capital firm investing in early-stage technology companies.
- All In Capital (participated) — An early-stage venture capital firm.
- Suashish (participated) — An investor.
- Kitty Agarwal (angel) — Partner at Info Edge Ventures.
- Kunal Bahl (angel) — Co-founder of Titan Capital.
- Rohit Bansal (angel) — Co-founder of Titan Capital.
- Puneet Kumar (angel) — CEO of Mirae Asset Venture India.
Founders
- Saumya Yadav, Co-founder
- Atit Jain, Co-founder
About &Done
- Product
- premium professional haircare brand focused on science-backed products designed specifically for Indian hair types and climatic conditions
- Customers
- Consumers and salons seeking premium haircare tailored to Indian hair
- How it makes money
- Salon partnerships and D2C e-commerce sales
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