Launch · Financial Services
Amazon Pay India expands insurance offerings to travel cover
By Startup Enthusiast ·
- Date
- Company
- Amazon Pay
- What it does
- Digital payments and financial services platform
- Kind
- Launch
- Sector
- Financial Services
What they do
Amazon Pay India is adding travel insurance and other products to its insurance lineup, and has partnered with HDFC ERGO for health insurance
What happened
CEO Vikas Bansal said the move is part of a strategy to evolve from a payments processor into a broader financial services platform
Why it matters
Amazon Pay first entered insurance distribution in 2020 with ACKO General Insurance for vehicle insurance
The details
- Amazon Pay India is adding travel insurance and other products to its insurance offerings.
- CEO Vikas Bansal said the expansion is part of a strategy to evolve from a payments processor to a broader financial services platform covering credit, insurance, savings and investments.
- Amazon Pay partnered with HDFC ERGO to enter the health insurance space, announced the day before this news.
- Amazon Pay first entered insurance distribution in 2020, partnering with ACKO General Insurance for car and two-wheeler insurance.
- Amazon Pay has also onboarded HDFC ERGO and ICICI Lombard to offer vehicle insurance.
- Earlier in 2026, Amazon Pay partnered with multiple NBFCs and small finance banks to launch a pan-India fixed deposit service.
- At Global Fintech Fest 2026, Amazon Pay and Kotak Mahindra Bank launched a co-branded credit card for small businesses on the Amazon Business B2B marketplace.
The bigger picture
- Amazon Pay India's FY25 operating revenue was ₹2,097 Cr, down 8.3% from ₹2,287 Cr in FY24.
- Its FY25 net loss was ₹866 Cr, down 5% from ₹911 Cr in FY24.
- The expansion into insurance and fixed deposits signals a push to diversify revenue beyond payments.
About the business
- Amazon Pay operates as a registered corporate agent, distributing insurance products from licensed insurers.
- The platform allows money transfer, bill payment, insurance purchase, travel tickets, mutual fund investment, and digital gold purchase.
- It serves as a payments processor and is evolving into a broader financial services platform.
- Amazon Pay India reported FY25 operating revenue of ₹2,097 Cr and a net loss of ₹866 Cr.
The deal
- Type
- launch
Founders
- Vikas Bansal, CEO of Amazon Pay India
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