Launch · Financial Services

Amazon Pay launches fixed deposits pan-India

By Startup Enthusiast · 6 January 2026

What they do

Amazon Pay is a digital payments platform inside Amazon's shopping app

It launched fixed deposit service with partners like Shriram Finance and Bajaj Finance, minimum Rs 1,000

The move aims to diversify revenue as Amazon Pay's FY25 revenue fell 7% to Rs 2,195 crore

Amazon Pay launched a fixed deposit service across India on 2026-01-06.
Customers can invest a minimum of Rs 1,000 and earn interest up to 8% per annum.
Senior citizens get an additional 0.5% interest from all partner institutions.
Shriram Finance gives women investors up to 0.5% extra interest.
Users can compare FD options, pick tenures, and invest digitally within the Amazon app.
FDs with partner banks are insured up to Rs 5 lakh per depositor per bank under DICGC.

Amazon Pay's FY25 operating revenue declined 7% to Rs 2,195.1 crore.
Its FY25 loss narrowed 5% to Rs 865.7 crore.
The FD launch is part of a long-term plan to diversify revenue and strengthen its position in India's fintech market.

Amazon Pay provides UPI, bill payments, credit products, insurance, travel bookings, mutual funds, and digital gold.
These services run within Amazon's ecommerce app.
It ranks among the top 10 UPI apps by usage as of November.
In November, it processed 8.9 crore transactions worth Rs 10,147.1 crore (NPCI data).
A standalone payments app was considered in August 2024 but not enforced.

The FD launch is part of a long-term plan to diversify revenue and strengthen its position in India's fintech market.

Shriram Finance (partner) — An NBFC (non-banking financial company) offering fixed deposits.
Bajaj Finance (partner) — An NBFC offering fixed deposits.
Shivalik Small Finance Bank (partner) — A small finance bank.
Suryoday Small Finance Bank (partner) — A small finance bank.
South Indian Bank (partner) — A private sector bank.
Slice (partner) — A fintech company.
Utkarsh Small Finance Bank (partner) — A small finance bank.