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Results · Commerce & Consumer Brands

Proost Beer achieves EBITDA breakeven in FY25 with revenue up 174%

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Date
Company
Grano69 Beverages
What it does
beer brand
Kind
Results
Sector
Commerce & Consumer Brands

What they do

Proost Beer, a homegrown beer brand, has achieved EBITDA breakeven in FY25, driven by increased sales volumes and cost controls

What happened

The company reported revenue of ₹115 crore in FY25, up 174% from ₹42 crore in FY24, with beer volumes rising to 8 lakh cases from 2.5 lakh cases

Why it matters

Proost plans to expand into new markets, introduce new products, and strengthen its presence in high-potential states like Delhi, Punjab, and Uttar Pradesh

The details

  • Proost Beer has achieved EBITDA breakeven in FY25, driven by a sharp increase in sales volumes and tighter cost controls.
  • Revenue rose to ₹115 crore in FY25, up 174% from ₹42 crore in FY24, with beer volumes increasing to 8 lakh cases from 2.5 lakh cases.
  • The company is expanding into new markets and plans to introduce new products to diversify its portfolio beyond its core offerings.
  • Proost Beer is currently available in six states: Delhi, Punjab, Uttar Pradesh, Kerala, Karnataka, and Jharkhand.
  • Tarun Bhargava, CEO and co-founder, emphasized the importance of focusing on the off-trade channel and maintaining a lean organization to achieve breakeven.

The bigger picture

  • Proost Beer is part of a growing trend of homegrown beer brands in India, competing with established players like Bira 91 and Maka Di.
  • Bira 91 has scaled back operations due to regulatory challenges, while Proost continues to grow with capital efficiency.
  • The beer market in India is evolving, with brands focusing on cost discipline and lean operations to remain competitive.

About the business

  • Proost Beer is a homegrown beer brand that sells its products in six Indian states.
  • Proost Beer has a lean cost structure, with marketing spends kept below 2% of revenue.
  • The company is preparing to launch new beer variants to expand its product portfolio.
  • Proost Beer aims to strengthen its presence in high-potential markets and increase consumer engagement through activations.

What happens next

  • Proost Beer plans to expand into new markets and introduce new products.
  • The company aims to strengthen its presence in high-potential states like Delhi, Punjab, and Uttar Pradesh.
  • Proost Beer will continue to focus on the off-trade channel and maintain capital discipline.

The deal

Type
results

Investors

  • Dauble Pte (investor) — Investor in Proost Beer.
  • UMJD Family (investor) — Investor in Proost Beer.
  • Dev Punj (investor) — Investor in Proost Beer.
  • Manshi Parashar (investor) — Investor in Proost Beer.

Founders

  • Tarun Bhargava, CEO and co-founder

About Grano69 Beverages

Product
Craft beer and alcoholic beverages.
Customers
Beer consumers and retail alcoholic beverage purchasers.
How it makes money
Direct product sales through bars, restaurants, and retail liquor distributors.

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