Results · Commerce & Consumer Brands

BellaVita turns profitable in FY25

By Startup Enthusiast · 6 January 2026

What they do

BellaVita makes fragrances, skincare, and personal care items and sells them online

It posted a Rs 25 crore profit in FY25, reversing a Rs 40 crore loss, as revenue jumped 2.5 times to Rs 456 crore

The profit is a rare milestone in a category where brands often spend heavily on ads to drive sales

BellaVita announced its financial results for the year ending March 2025.
The company earned a profit of Rs 25 crore in FY25.
This marks a turnaround from a loss of Rs 40 crore in FY24.
Operating revenue grew 2.5 times to Rs 456 crore from Rs 184 crore in FY24.
Total expenses rose 92% to Rs 437.5 crore from Rs 228 crore in FY24.
The cost to earn Re 1 improved to Rs 0.96 from Rs 1.24 in FY24.
EBITDA margin stood at 4.61% in FY25.
Cash and bank balances increased to Rs 4 crore from Rs 1 crore at FY25 end.

The profit milestone is notable for a startup in a category where topline is often bought with expensive advertising.
Maintaining momentum in FY26 could place BellaVita among top personal care brands.
The company has raised $58 million in total funding to date.
Lead investors include Sanjeev Kumar Taparia and Ashutosh Taparia.

BellaVita is based in Gurugram and operates in the beauty and personal care space.
Its product range includes fragrances, skincare, and personal care items.
Sales happen through online marketplaces and its own channels.
Revenue comes solely from the sale of products.
Cost of materials was Rs 171 crore in FY25, making up 39% of total expenditure.
Advertising expenses were Rs 90 crore, accounting for 21% of total cost.
Shipping costs were Rs 42 crore and employee benefits were Rs 42 crore.

Maintaining momentum in FY26 could place BellaVita among top personal care brands.