Milestone · Commerce & Consumer Brands

Amazon Now crosses $1 billion annualised gross sales

By Startup Enthusiast · 15 September 2026

What they do

Amazon Now provides rapid delivery of groceries, personal care, and home products across India

The service recently surpassed $1 billion in annualised gross sales while operating 750 fulfilment centres

It is currently the fastest-growing business unit for Amazon India despite facing intense quick-commerce competition

Gross sales on the platform reached an annual run-rate of $1 billion based on recent quarterly performance.
The service currently handles approximately 700,000 orders every single day.
Operations run across an infrastructure of more than 750 urban hubs and tiny distribution warehouses.
The platform offers over one million products for same-day delivery to customers.
Amazon plans to expand the service to 100 cities by the upcoming Diwali festival.
The company aims to scale its network to over 300 cities in the future.

This milestone was reached just over a year after Amazon entered the quick-commerce market.
The business has faced recent operational challenges including inventory mismatches and storage issues.
Amazon Now currently holds a 10% market share by order volume in India.

Amazon Now delivers groceries, fruits, vegetables, and frozen food items.
The platform also stocks personal care, beauty, fashion, and small kitchen appliances.
It provides millions of additional products through its Prime Delivery service.
The average order value for the platform is approximately Rs 540.
The service is available in over 60 cities and towns across India.