Launch · Commerce & Consumer Brands

Amazon launches AI-powered assistant to streamline seller operations in India

By Startup Enthusiast · 15 June 2026

What they do

Amazon is rolling out an AI-powered chatbot called Seller Assistant to help 1.7 million Indian sellers with tasks like catalog creation, inventory…

The tool uses Amazon Bedrock, Nova foundation models, and Anthropic Claude to reduce seller effort by 70% and listing errors by 10%

The AI features are part of a phased rollout, with India starting after Smbhav 2025, and Amazon aims to impact 15 million businesses by 2030

Amazon is launching an AI-powered chatbot called Seller Assistant to help 1.7 million Indian sellers with tasks like catalog creation, inventory management, and advertising.
The tool uses Amazon Bedrock, Nova foundation models, and Anthropic Claude to reduce seller effort by 70% and listing errors by 10%.
The AI features are part of a phased rollout, with India starting after Smbhav 2025, and Amazon aims to impact 15 million businesses by 2030.
Seller Assistant guides new merchants through the onboarding process and automates parts of catalog creation, including generating product titles, descriptions, and attributes.
The system can pre-fill up to 70% of listing fields from a product image or URL and assist with image enhancement.
For inventory management, the company uses machine learning models to generate restocking recommendations.
On the advertising front, sellers can access AI-driven account diagnostics through Amazon's Customized On-Demand Ads Experts (CODE) programme.
Amazon has expanded Seller Assistant's capabilities for merchants looking to sell internationally, providing product recommendations, demand insights, and market-level guidance.
The feature assists with country-specific compliance requirements, including documentation and regulatory checks, and offers step-by-step tracking of the international expansion process.

The rollout comes as ecommerce platforms increasingly use generative AI to manage seller workflows, not just shopper experiences.
Flipkart, Snapdeal, and Meesho are all pushing voice AI and AI-led seller tools in areas like discovery, catalog management, and marketing.
India's ecommerce market is expected to reach $300 Bn by 2030, with MSMEs emerging as a key growth driver.

Amazon is an e-commerce giant that operates a global marketplace for sellers and buyers.
The company provides tools and services to help sellers manage their online businesses, including catalog creation, inventory management, and advertising.
Amazon's Seller Central is a platform where sellers can list products, manage inventory, and track sales.
The company uses AI and machine learning to improve the efficiency of seller operations and reduce costs.
Amazon's AI tools are designed to help sellers grow their businesses by reducing the operational effort required to run an online store.

Amazon plans to expand the use of its AI tools during high-volume shopping events like Prime Day.
The company is rolling out Seller Connect programs in over 20 cities to drive adoption of its AI tools.
Amazon aims to impact 15 million businesses by 2030 through its AI-powered seller tools.