StopDownOpen the app

Launch · Commerce & Consumer Brands

Dot & Key launches Dragon Fruit Bounce Jelly Moisturiser

By ·

Date
Company
Dot & Key
What it does
D2C skincare brand
Kind
Launch
Based in
Kolkata
Founded
2018
Sector
Commerce & Consumer Brands

What they do

Dot & Key is a direct-to-consumer skincare brand based in Kolkata

What happened

It launched a lightweight jelly moisturiser for oily skin at ₹499

Why it matters

The moisturiser follows the Dragon Fruit Bounce Sunscreen launched earlier in 2026

The details

  • Dot & Key launched a new product called Dragon Fruit Bounce Jelly Moisturiser.
  • The moisturiser is a lightweight jelly formulated for oily and combination skin.
  • It is fragrance-free and can be used both in the morning and at night.
  • Key ingredients include Plant-PDRN, Niacinamide, multi-peptides, and multi-weight Hyaluronic Acid.
  • The product is priced at ₹499.
  • It is available on the Dot & Key website, online marketplaces, quick commerce platforms, and offline stores.

The bigger picture

  • The launch expands Dot & Key's Dragon Fruit Bounce range, which started with a sunscreen earlier in 2026.
  • Dot & Key is described as India's fastest-growing D2C skincare brand.
  • The brand is backed by Nykaa, a major beauty e-commerce platform.

About the business

  • Dot & Key is a direct-to-consumer (D2C) skincare brand headquartered in Kolkata.
  • It was founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf.
  • Its mission is to make global-standard skincare accessible to Indian consumers.
  • Product categories include sunscreens, moisturisers, facewash, and lip balms.
  • Its flagship ranges are Vitamin C and Blueberry Barrier Repair.
  • The company has an in-house R&D lab with a team that has over 50 years of combined experience.
  • It sells through an omnichannel presence, including its own website, online marketplaces, quick commerce, and offline retail.

Investors

  • Nykaa (existing) — Nykaa is a major Indian beauty and fashion e-commerce platform that has backed Dot & Key.

Founders

  • Anisha Agarwal Saraf, Co-founder
  • Suyash Saraf, Co-founder

Read it as a card in the app

More on Dot & Key

Everything on Dot & Key →

Same day

All startup news on 15 September 2026 →