Launch · Commerce & Consumer Brands
Dot & Key launches Dragon Fruit Bounce Jelly Moisturiser
By Startup Enthusiast ·
- Date
- Company
- Dot & Key
- What it does
- D2C skincare brand
- Kind
- Launch
- Based in
- Kolkata
- Founded
- 2018
What they do
Dot & Key is a direct-to-consumer skincare brand based in Kolkata
What happened
It launched a lightweight jelly moisturiser for oily skin at ₹499
Why it matters
The moisturiser follows the Dragon Fruit Bounce Sunscreen launched earlier in 2026
The details
- Dot & Key launched a new product called Dragon Fruit Bounce Jelly Moisturiser.
- The moisturiser is a lightweight jelly formulated for oily and combination skin.
- It is fragrance-free and can be used both in the morning and at night.
- Key ingredients include Plant-PDRN, Niacinamide, multi-peptides, and multi-weight Hyaluronic Acid.
- The product is priced at ₹499.
- It is available on the Dot & Key website, online marketplaces, quick commerce platforms, and offline stores.
The bigger picture
- The launch expands Dot & Key's Dragon Fruit Bounce range, which started with a sunscreen earlier in 2026.
- Dot & Key is described as India's fastest-growing D2C skincare brand.
- The brand is backed by Nykaa, a major beauty e-commerce platform.
About the business
- Dot & Key is a direct-to-consumer (D2C) skincare brand headquartered in Kolkata.
- It was founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf.
- Its mission is to make global-standard skincare accessible to Indian consumers.
- Product categories include sunscreens, moisturisers, facewash, and lip balms.
- Its flagship ranges are Vitamin C and Blueberry Barrier Repair.
- The company has an in-house R&D lab with a team that has over 50 years of combined experience.
- It sells through an omnichannel presence, including its own website, online marketplaces, quick commerce, and offline retail.
Investors
- Nykaa (existing) — Nykaa is a major Indian beauty and fashion e-commerce platform that has backed Dot & Key.
Founders
- Anisha Agarwal Saraf, Co-founder
- Suyash Saraf, Co-founder
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