Acquisition · Enterprise Software & IT

Amagi acquires AI firm Argoid AI

By Startup Enthusiast · 3 December 2024

What they do

Amagi provides a cloud platform for managing, distributing, and monetising video content

It has acquired Argoid AI, which makes recommendation engines and programming automation for OTT platforms

The acquisition will help Amagi offer faster, smarter, personalised content scheduling at scale

Amagi has acquired Argoid AI, an AI company that builds recommendation engines and programming automation for OTT (over-the-top, i.e., streaming) platforms.
The deal amount is undisclosed.
Argoid AI's founders Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E will join Amagi after the acquisition.
Argoid AI's solutions improve viewer engagement and enable real-time programming decisions for streaming media customers.
Amagi's product suite includes Amagi NOW and CLOUDPORT, which will be enhanced by Argoid AI's algorithms.
The acquisition aims to deliver faster, smarter, personalised content scheduling at scale.

Amagi became a unicorn (a startup valued at over $1 billion) in March 2022 after raising $95 million led by Accel.
It raised an additional $110 million in November 2022.
Amagi is reportedly exploring a $250 million funding round for further expansion.
The company pivoted in 2018 from advertising solutions for local TV channels to a SaaS-based monetisation platform for TV networks and content owners.

Amagi is a cloud media SaaS (software-as-a-service) technology firm that provides a unified platform for content providers and distributors to manage, distribute, and monetise video.
Its platform serves broadcasters, content partners, distributors, advertisers, and sports rights holders with cloud-native solutions for live production, distribution, and monetisation.
Amagi delivers 9,000+ channel deliveries across multiple geographies.
It achieves a 75% reduction in scheduling time with AI-driven channel programming.
Amagi delivers 26 billion+ ad impressions annually through Amagi THUNDERSTORM with dynamic targeting across CTV (connected TV).
It reaches 300+ streaming platforms and pay-TV operators from a single feed.
Amagi's revenue from operations grew to ₹879.15 crore in the last fiscal year from ₹680 crore in FY23.

Amagi is reportedly exploring a $250 million funding round for further expansion.