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Acquisition · Enterprise Software & IT

Amagi acquires US-based Streamwise

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Date
Company
Amagi
What it does
Cloud platform for media and broadcast
Kind
Acquisition
Founded
2008
Sector
Enterprise Software & IT

What they do

Amagi provides an AI-powered cloud platform for broadcasters and content owners

What happened

It has acquired Streamwise, a US data platform for content distributors, for an undisclosed amount

Why it matters

The acquisition comes two weeks after Amagi raised $100M+ at a $1.45B valuation

The details

  • Amagi has acquired Streamwise, a US-based data platform for content distributors.
  • The acquisition amount is undisclosed.
  • This is Amagi's first acquisition.
  • Streamwise CEO Doug Shineman will join Amagi to lead business development for a new analytics vertical.
  • The acquisition will let Amagi integrate proprietary and third-party data for unified analytics and actionable insights.
  • Amagi plans to offer Streamwise capabilities as a stand-alone offering first.
  • Later, it will integrate Streamwise with Amagi's product suite for a seamless subscription.

The bigger picture

  • The acquisition comes about two weeks after Amagi announced a $100M+ investment from General Atlantic at a $1.45B valuation.
  • Amagi's FY21 revenue was ₹219.3 crore, up from ₹96.1 crore in FY20.
  • It turned profitable in FY21 with a net profit of ₹20.7 crore, versus a loss of ₹18.7 crore in FY20.

About the business

  • Amagi is an AI-powered media industry cloud platform for broadcasters, content partners, distributors, and advertisers.
  • It enables content owners to launch, distribute, and monetize live linear and on-demand channels across FAST and video services.
  • It supports 700+ content brands, 800+ playout chains, and 2,100+ channel deliveries across 40+ countries.
  • Clients include NBCUniversal, The Roku Channel, Vice Media, ABS-CBN, AccuWeather, and others.
  • Amagi NOW platform unifies workflows from ingest to ad insertion, powered by an agentic engine.
  • It delivers 9,000+ channels across platforms and 26B+ ad impressions annually through Amagi THUNDERSTORM.
  • It reaches 300+ streaming platforms and pay-TV operators from a single feed.
  • Amagi claims a 75% reduction in scheduling time with AI-driven channel programming.

What happens next

  • Amagi plans to offer Streamwise capabilities as a stand-alone offering.
  • Later, it will integrate Streamwise with Amagi's product suite for a seamless subscription.

The deal

Type
acquisition

Founders

  • Baskar Subramanian, Co-founder
  • Srinivasan KA, Co-founder
  • Srividhya Srinivasan, Co-founder

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