Acquisition · Enterprise Software & IT
Amagi acquires US-based Streamwise
By Startup Enthusiast ·
- Date
- Company
- Amagi
- What it does
- Cloud platform for media and broadcast
- Kind
- Acquisition
- Founded
- 2008
- Sector
- Enterprise Software & IT
What they do
Amagi provides an AI-powered cloud platform for broadcasters and content owners
What happened
It has acquired Streamwise, a US data platform for content distributors, for an undisclosed amount
Why it matters
The acquisition comes two weeks after Amagi raised $100M+ at a $1.45B valuation
The details
- Amagi has acquired Streamwise, a US-based data platform for content distributors.
- The acquisition amount is undisclosed.
- This is Amagi's first acquisition.
- Streamwise CEO Doug Shineman will join Amagi to lead business development for a new analytics vertical.
- The acquisition will let Amagi integrate proprietary and third-party data for unified analytics and actionable insights.
- Amagi plans to offer Streamwise capabilities as a stand-alone offering first.
- Later, it will integrate Streamwise with Amagi's product suite for a seamless subscription.
The bigger picture
- The acquisition comes about two weeks after Amagi announced a $100M+ investment from General Atlantic at a $1.45B valuation.
- Amagi's FY21 revenue was ₹219.3 crore, up from ₹96.1 crore in FY20.
- It turned profitable in FY21 with a net profit of ₹20.7 crore, versus a loss of ₹18.7 crore in FY20.
About the business
- Amagi is an AI-powered media industry cloud platform for broadcasters, content partners, distributors, and advertisers.
- It enables content owners to launch, distribute, and monetize live linear and on-demand channels across FAST and video services.
- It supports 700+ content brands, 800+ playout chains, and 2,100+ channel deliveries across 40+ countries.
- Clients include NBCUniversal, The Roku Channel, Vice Media, ABS-CBN, AccuWeather, and others.
- Amagi NOW platform unifies workflows from ingest to ad insertion, powered by an agentic engine.
- It delivers 9,000+ channels across platforms and 26B+ ad impressions annually through Amagi THUNDERSTORM.
- It reaches 300+ streaming platforms and pay-TV operators from a single feed.
- Amagi claims a 75% reduction in scheduling time with AI-driven channel programming.
What happens next
- Amagi plans to offer Streamwise capabilities as a stand-alone offering.
- Later, it will integrate Streamwise with Amagi's product suite for a seamless subscription.
The deal
- Type
- acquisition
Founders
- Baskar Subramanian, Co-founder
- Srinivasan KA, Co-founder
- Srividhya Srinivasan, Co-founder
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