People · Commerce & Consumer Brands

Zepto promotes Devendra Meel to chief business officer

By Startup Enthusiast · 12 July 2024

What they do

Zepto delivers groceries and products in 10 minutes via hubs across India

Devendra Meel is promoted to Chief Business Officer to manage brands and categories

Meel scaled Zepto's ad revenue to hundreds of crores and built Zepto Pass

Zepto has promoted Devendra Meel to the role of Chief Business Officer.
The promotion becomes effective in July 2024 according to company announcements.
Meel will oversee category management and strengthen brand partnerships for the startup.
He previously led special initiatives at Zomato and Reliance Jio before joining Zepto.
Meel joined Zepto one year ago and helped scale its advertising business significantly.
His work included building Zepto Pass which grew to over 5 million subscribers.
Zepto delivers over 10,000 products across various categories in just 10 minutes.
The company operates through a network of delivery hubs located nationwide.

Meel's background includes scaling advertising revenue to hundreds of crores in value.
His experience at major tech firms adds leadership depth to Zepto's team.
The move signals Zepto's focus on monetizing its large user base effectively.

Zepto offers groceries and daily essentials through its quick commerce platform.
It delivers orders in 10 minutes using a dense network of local hubs.
The catalog includes over 10,000 products spanning multiple product categories.
Zepto generates revenue from product sales and advertising partnerships with brands.
The company achieved near EBITDA positivity with 140% year-on-year growth.
About 75% of its stores were fully EBITDA positive as of May 2024.
Zepto's annualized gross merchandise value exceeded $1 billion recently.
It competes directly with rivals like BlinkIt and Swiggy Instamart.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.