Partnership · Commerce & Consumer Brands

Zepto signs MoU with labour ministry and partners with Rare Rabbit

By Startup Enthusiast · 23 September 2025

What they do

Zepto is a quick commerce platform delivering groceries and goods in minutes

It signed an MoU to post 10,000 jobs on the NCS portal and partnered with Rare Rabbit for premium fashion

The job partnership aims to formalise gig work, while the fashion tie-up enters a new segment for quick commerce

Zepto signed an MoU with the Ministry of Labour & Employment on 24 Sep 2025 in New Delhi.
The MoU was signed in the presence of Union Minister Mansukh Mandaviya.
Zepto will post 10,000 job openings on the NCS portal during the MoU period.
Roles range from gig work to full-time positions, targeting youth, women, and first-time job seekers.
The partnership links gig workers with e-Shram registration, social security schemes, and upskilling.
Zepto also partnered with The House of Rare to offer Rare Rabbit premium menswear via quick commerce.
The fashion delivery is available in 10 minutes across Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune.
Future expansion includes Rareism (womenswear), Rare Ones (boys' clothing), and Rare'Z (footwear and streetwear).

The NCS portal has over 52 lakh registered employers and nearly 7.5 crore vacancies mobilised since inception.
The ministry previously signed MoUs with Amazon, Swiggy, Rapido, and Quikr Jobs, collectively mobilising nearly 5 lakh vacancies.
The Indian Q-commerce sector is projected to grow from $2.8B in 2023 to over $10B by 2026, per Redseer.
Rare Rabbit operates over 170 retail stores plus an e-commerce presence.

Zepto is a quick commerce platform that delivers groceries and other goods in minutes.
It operates in multiple Indian cities including Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune.
The company is entering the premium fashion segment through its partnership with Rare Rabbit.
Zepto's job openings on the NCS portal cover both gig work and full-time roles.
The company targets youth, women, and first-time job seekers for these positions.

Zepto plans to expand the fashion partnership to include Rareism (womenswear), Rare Ones (boys' clothing), and Rare'Z (footwear and streetwear).

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.