Partnership · Commerce & Consumer Brands

Zepto deepens partnership with Criteo

By Startup Enthusiast · 23 August 2025

What they do

Zepto is a quick commerce platform that delivers groceries and essentials in minutes

It deepened its strategic partnership with Criteo to scale retail media campaigns

The partnership uses Criteo's offsite platform to extend Zepto's advertising beyond its own app

Zepto deepened its strategic partnership with Criteo, a global commerce ecosystem platform.
The partnership began last year and aims to scale retail media campaigns.
It enables brands to enhance their media offerings across the open internet.
The partnership leverages Criteo's Retail Media Offsite platform.
This extends Zepto's advertising beyond its own app and website.
Criteo maps the user journey across the open internet.
Brands can re-engage shoppers with personalized ads.
An AI-powered full-funnel strategy taps Zepto's growing shopper base.

Zepto is a quick commerce platform that delivers groceries and essentials.
It operates in multiple Indian cities with a focus on 10-minute delivery.
The company has a large and growing shopper base.
It makes money through product sales and advertising.
Criteo is a global commerce ecosystem platform that helps brands advertise.
Criteo's Retail Media Offsite platform enables offsite advertising for retailers.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.