Partnership · Commerce & Consumer Brands

Zepto partners with Truecaller for trusted communication

What they do

Zepto delivers groceries and essentials in under 10 minutes across 80 cities

The company partnered with Truecaller to verify caller IDs and enable OTP-less login

This integration aims to reduce spam calls and streamline the user onboarding process

Zepto has entered a partnership with Truecaller to enhance communication trust.
The collaboration covers the entire journey from customer onboarding to final delivery.
Truecaller will provide verified business caller ID features for Zepto interactions.
Customers can see names, logos, and badges when calling Zepto support.
The integration includes a video caller ID feature for visual verification.
A call me back feature is also included in the new system.
Truecaller SDK powers one-tap login without OTPs for Zepto and Zepto Cafe.
Verified campaigns allow personalized branded calls and SMS outreach to users.

Truecaller blocks billions of unwanted calls globally, enhancing security for users.
The partnership helps Zepto build trust through verified identity checks.
OTP-less login reduces friction during the initial account creation process.
Verified campaigns enable more effective and secure marketing outreach strategies.

Zepto offers over 45,000 items including groceries and electronics.
The platform sells beauty products, apparels, and toys alongside daily essentials.
Zepto Cafe provides more than 200 fresh food options to customers.
The service operates in over 80 cities across India.
Zepto promises a standard 10-minute delivery time for orders.
Libas partnership extends 10-12 minute delivery to 50 specific cities.
Major cities covered include Delhi, Mumbai, Bengaluru, and Chennai.
Chief Business Officer Devendra Meel oversees these strategic business expansions.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.

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