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Launch · Commerce & Consumer Brands

Zepto tests slotted delivery in select cities

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Date
Company
Zepto
What it does
Quick commerce platform
Kind
Launch
Based in
Mumbai
Founded
2021
Sector
Commerce & Consumer Brands

What they do

Zepto is piloting slotted delivery in Bengaluru and Delhi, letting customers schedule same-day time windows

What happened

The move follows Blinkit's add-item feature and aligns with Zepto's recent fee reductions to boost orders

Why it matters

Other pilots include Zepto Diagnostics and Super Mall for premium products

The details

  • Zepto has launched a slotted delivery feature in select locations.
  • The feature allows users to schedule orders for a specific time window instead of only instant delivery.
  • It is currently in pilot testing in cities like Bengaluru and Delhi.
  • Customers placing a morning order can choose afternoon or evening slots.
  • Cancellations are allowed up to 30 minutes before delivery.
  • The rollout follows Blinkit's new feature that lets customers add items after placing an order while it's being packed.
  • Zepto is also pilot testing Zepto Diagnostics (in-app diagnostics service) and Super Mall (premium products vertical).
  • Last month, Zepto reduced the minimum order amount to INR 99 for free delivery and eliminated handling fee and surge charge.

The bigger picture

  • Among quick commerce players, only BigBasket and Zepto offer both slotted and instant delivery options.
  • BigBasket allows slots up to six days in advance, while Zepto's slotted delivery is same-day only.
  • The feature aims to give customers more flexibility and may help increase basket sizes.
  • Swiggy also introduced 'Maxxsaver' tool to expand consumer basket sizes.

About the business

  • Zepto is a quick commerce platform delivering groceries and essentials in India.
  • It competes in the 10-minute delivery space against Blinkit, Swiggy Instamart, and BigBasket.
  • The company recently raised $450 million in a funding round.
  • It operates in multiple Indian cities with a network of dark stores.
  • Zepto is promoting 'zero handling fee', 'zero delivery fee (for orders over INR 99)', and 'zero rain and surge charge'.

What happens next

  • Zepto is testing slotted delivery in pilot cities and may expand based on feedback.
  • It is also piloting Zepto Diagnostics and Super Mall verticals.
  • The company plans to continue its 'All new Zepto experience' with zero handling and surge fees.

Founders

  • Aadit Palicha, Co-founder
  • Kaivalya Vohra, Co-founder

About Zepto

Product
A rapid-delivery app for groceries and everyday essentials.
Customers
Consumers ordering groceries and essentials online.
How it makes money
It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart
It was built as a quick-commerce native company from day one.
Operations
Operates dark-store based 10-minute delivery across multiple Indian cities.

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