Launch · Commerce & Consumer Brands
Zepto tests slotted delivery in select cities
By Startup Enthusiast ·
- Date
- Company
- Zepto
- What it does
- Quick commerce platform
- Kind
- Launch
- Based in
- Mumbai
- Founded
- 2021
What they do
Zepto is piloting slotted delivery in Bengaluru and Delhi, letting customers schedule same-day time windows
What happened
The move follows Blinkit's add-item feature and aligns with Zepto's recent fee reductions to boost orders
Why it matters
Other pilots include Zepto Diagnostics and Super Mall for premium products
The details
- Zepto has launched a slotted delivery feature in select locations.
- The feature allows users to schedule orders for a specific time window instead of only instant delivery.
- It is currently in pilot testing in cities like Bengaluru and Delhi.
- Customers placing a morning order can choose afternoon or evening slots.
- Cancellations are allowed up to 30 minutes before delivery.
- The rollout follows Blinkit's new feature that lets customers add items after placing an order while it's being packed.
- Zepto is also pilot testing Zepto Diagnostics (in-app diagnostics service) and Super Mall (premium products vertical).
- Last month, Zepto reduced the minimum order amount to INR 99 for free delivery and eliminated handling fee and surge charge.
The bigger picture
- Among quick commerce players, only BigBasket and Zepto offer both slotted and instant delivery options.
- BigBasket allows slots up to six days in advance, while Zepto's slotted delivery is same-day only.
- The feature aims to give customers more flexibility and may help increase basket sizes.
- Swiggy also introduced 'Maxxsaver' tool to expand consumer basket sizes.
About the business
- Zepto is a quick commerce platform delivering groceries and essentials in India.
- It competes in the 10-minute delivery space against Blinkit, Swiggy Instamart, and BigBasket.
- The company recently raised $450 million in a funding round.
- It operates in multiple Indian cities with a network of dark stores.
- Zepto is promoting 'zero handling fee', 'zero delivery fee (for orders over INR 99)', and 'zero rain and surge charge'.
What happens next
- Zepto is testing slotted delivery in pilot cities and may expand based on feedback.
- It is also piloting Zepto Diagnostics and Super Mall verticals.
- The company plans to continue its 'All new Zepto experience' with zero handling and surge fees.
Founders
- Aadit Palicha, Co-founder
- Kaivalya Vohra, Co-founder
About Zepto
- Product
- A rapid-delivery app for groceries and everyday essentials.
- Customers
- Consumers ordering groceries and essentials online.
- How it makes money
- It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
- What sets it apart
- It was built as a quick-commerce native company from day one.
- Operations
- Operates dark-store based 10-minute delivery across multiple Indian cities.
More on Zepto
- Zepto faces FSSAI penal action over misleading food claims24 September 2026 · Policy
- Zepto delays IPO to 2027 and reduces issue size12 September 2026 · IPO · ₹8,100 Cr
- Zepto partners with Databricks and VOKKA9 September 2026 · Partnership
- Zepto postpones IPO, shifts strategy1 September 2026 · Policy
- Zepto partners with VOKKA, Mia, Eveready for Rakhi and recycling29 August 2026 · Partnership
- Zepto launches premium grocery service named Select19 August 2026 · Launch
- Zepto delayed IPO after agreeing to close pre-IPO funding round17 August 2026 · Policy
- Zepto files IPO prospectus for fresh issue14 August 2026 · IPO · up to ₹8,010 Cr
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