Launch · Commerce & Consumer Brands

Zepto launches Super Mall and Diagnostics

By Startup Enthusiast · 19 November 2025

What they do

Zepto is a quick commerce platform delivering groceries and daily essentials

It launches Super Mall for premium non-grocery items and Zepto Diagnostics for health testing

Super Mall is Zepto's second attempt at large orders, competing with Swiggy's Maxxsaver

Zepto has launched Super Mall, a large order format vertical for premium non-grocery products.
Super Mall includes categories like home décor, small electronics, fashion, and lifestyle items.
The service is rolling out to all users across the platform.
Zepto has also launched Zepto Diagnostics, an in-app testing service under its pharma category.
Zepto Diagnostics is currently limited to select cities and users.
Super Mall is Zepto's second attempt at a large order format; a previous attempt was withdrawn.
Zepto aims to be the number one player in the large order space.

Zepto and Swiggy have a public rivalry over scale and market leadership.
Super Mall directly competes with Swiggy's Maxxsaver service.
Zepto is evolving from a grocery-led platform to a multi-category convenience ecosystem.
CEO Aadit Palicha admitted Zepto introduced dark patterns (deceptive design) on the app, which were rolled back within 45-60 days.

Zepto is a quick commerce company delivering groceries and daily essentials in minutes.
It operates in multiple Indian cities with a network of dark stores (small warehouses for fast delivery).
The company makes money through product margins, delivery fees, and advertising.
Zepto is expanding beyond groceries into premium non-grocery categories and health services.
It competes with Swiggy Instamart, Blinkit, and other quick commerce players.

Zepto aims to be the number one player in the large order space.
The company is evolving from a grocery-led platform to a multi-category convenience ecosystem.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.