Launch · Commerce & Consumer Brands

Zepto launches second edition of Fastest Sale Ever

By Startup Enthusiast · 15 September 2025

What they do

Zepto is a quick-commerce platform that delivers groceries and other items in minutes

It launched the second edition of its annual Fastest Sale Ever on 11 September 2025, ahead of the festive season

The sale features over 50,000 items with discounts up to 90% and bank offers of up to Rs 5,000 off

Zepto launched the second edition of its annual Fastest Sale Ever on 11 September 2025.
The sale runs ahead of the festive season, before Swiggy Instamart's Quick India Movement sale starting 19 September.
Over 50,000 items are available in the sale.
Discounts go up to 90% on select items.
Bank partners include HDFC, ICICI, Bank of Baroda, IDFC, and RBL.
Bank offers provide up to Rs 5,000 off on eligible purchases.
No-cost EMI options are available for selected users.
Top spenders can win beauty hampers, lifestyle hampers, and premium gadgets.

The sale is timed to capture festive season demand before a competitor's sale.
It aims to boost customer engagement and order volumes during a key shopping period.
Zepto is competing with Swiggy Instamart and other quick-commerce players in the festive season.

Zepto is a quick-commerce platform that delivers groceries and other items in minutes.
Categories in the sale include gadgets, fashion, beauty, homeware, nutrition, toys, and festive essentials.
Electronics brands featured are OnePlus, OPPO, Nothing, boAt, Noise, JBL, and Philips.
Fashion and jewellery brands include U.S. Polo Assn., Van Heusen, Puma, Red Tape, Giva, and Palmonas.
Beauty brands include Maybelline, Lakmé, L'Oréal, Dove, and Nivea.
Home and kitchen brands include Bombay Dyeing, Pigeon, Prestige, Milton, Borosil, and Yera.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.