Launch · Commerce & Consumer Brands
Zepto launches 10-minute medicine delivery service
By Startup Enthusiast ·
- Date
- Company
- Zepto
- What it does
- 10-minute grocery and goods delivery
- Kind
- Launch
- Based in
- Mumbai
- Founded
- 2021
What they do
Zepto delivers groceries and essentials within 10 minutes via dark stores in cities
What happened
It launched Zepto Pharmacy for 10-minute medicine delivery in Mumbai, Bengaluru, Delhi NCR, and Hyderabad
Why it matters
The move intensifies competition as Blinkit, Swiggy Instamart, and others also offer quick medicine delivery
The details
- Zepto launched Zepto Pharmacy, a service that delivers medicines in 10 minutes.
- The service is live in select areas of Mumbai, Bengaluru, Delhi NCR, and Hyderabad.
- Zepto's team spent 12 months refining operations before the launch.
- Zepto says it prioritises high operational standards over rapid scaling in pharmacy.
- The launch comes days after Blinkit started a prescription medicine delivery pilot in Bengaluru.
- Other competitors like Swiggy Instamart (partnered with PharmEasy), PhonePe Pincode, and Amazon also offer quick medicine delivery.
- Established e-pharmacy players include Tata 1mg, Apollo 24/7, and PharmEasy.
The bigger picture
- India's online pharmacy market was valued at $3.18 billion in 2024 and is projected to reach $12.71 billion by 2033.
- India lacks a specific law governing online medicine delivery, creating regulatory uncertainty.
- The Delhi High Court ordered a ban on online medicine sales in 2018, but the central government allowed it during COVID-19 with a valid prescription.
- Industry bodies like AIOCD and IMA have opposed online medicine delivery, citing regulatory violations.
About the business
- Zepto delivers over 25,000 products within 10 minutes via dark stores in high-density urban areas.
- It was founded in 2021 by Aadit Palicha and Kaivalya Vohra.
- Zepto's revenue was Rs 11,110 crore in FY25, up 150% from Rs 4,454 crore in FY24.
- The company has shifted its domicile to India and rebranded its parent entity to Zepto Pvt Ltd ahead of an IPO.
- Zepto has also run non-core campaigns, such as promoting land plots with The House of Abhinandan Lodha and offering Skoda Kylaq test drives.
What happens next
- Zepto plans to prioritise high operational standards over rapid scaling in its pharmacy service.
- The company is also preparing for an IPO, having shifted its domicile to India and secured investments from Motilal Oswal Financial Services.
The deal
- Type
- launch
Founders
- Aadit Palicha, Co-founder and CEO
- Kaivalya Vohra, Co-founder
About Zepto
- Product
- A rapid-delivery app for groceries and everyday essentials.
- Customers
- Consumers ordering groceries and essentials online.
- How it makes money
- It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
- What sets it apart
- It was built as a quick-commerce native company from day one.
- Operations
- Operates dark-store based 10-minute delivery across multiple Indian cities.
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