Launch · Commerce & Consumer Brands
Zepto launches AI brand intelligence tool ATOM
By Startup Enthusiast ·
- Date
- Company
- Zepto
- What it does
- Quick commerce platform for daily needs
- Kind
- Launch
- Based in
- Mumbai
- Founded
- 2021
What they do
Zepto is a quick commerce startup delivering groceries in minutes
What happened
It launched the ATOM platform with an AI Consumer Persona tool for brands to analyze buyers and run targeted ads
Why it matters
The launch comes as Zepto delays its IPO to 2026 due to missed financial targets and rising cash burn
The details
- Zepto launched the ATOM brand intelligence platform in May 2025.
- The platform includes a new AI Consumer Persona tool for deep customer analysis.
- Brands can use the tool to profile consumers based on demographics and behavior.
- Zepto offers live dashboards with minute-level updates and PIN-code performance maps.
- An AI assistant named Zepto GPT helps brands interpret data using natural language.
- Over 100 brands have used the ATOM platform since its May launch.
- Users spent more than 40,000 hours interacting with the platform features.
- Zepto plans to roll out city-level surveys to improve data granularity.
The bigger picture
- Zepto aims to monetize its vast first-party consumer data through analytics.
- The company partners with The Trade Desk for off-platform ad targeting.
About the business
- Zepto delivers groceries and daily essentials within minutes via dark stores.
- Consumer Persona analyzes buying reasons like diet preferences and brand loyalty.
- Brands can test marketing messages and pricing with AI-generated personas.
- Zepto also experiments with private labels like Relish and Zepto Café.
- A loyalty program called Zepto Pass encourages repeat customer purchases.
- Data insights are aggregated and anonymized to protect user privacy.
- The company previously faced criticism for emotional profiling categories like Crampy.
What happens next
- Zepto plans to conduct city-level surveys for better data insights.
- The company intends to raise up to $700M from private investors.
- IPO is deferred until 2026 due to current market conditions.
Investors
- Avenir Growth (participated) — US-based venture capital firm providing term sheets for fundraising.
- General Catalyst (participated) — US-based venture capital firm involved in funding discussions.
Founders
- Aadit Palicha, CEO
- Kaivalya Vohra, Co-founder
About Zepto
- Product
- A rapid-delivery app for groceries and everyday essentials.
- Customers
- Consumers ordering groceries and essentials online.
- How it makes money
- It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
- What sets it apart
- It was built as a quick-commerce native company from day one.
- Operations
- Operates dark-store based 10-minute delivery across multiple Indian cities.
More on Zepto
- Zepto faces FSSAI penal action over misleading food claims24 September 2026 · Policy
- Zepto delays IPO to 2027 and reduces issue size12 September 2026 · IPO · ₹8,100 Cr
- Zepto partners with Databricks and VOKKA9 September 2026 · Partnership
- Zepto postpones IPO, shifts strategy1 September 2026 · Policy
- Zepto partners with VOKKA, Mia, Eveready for Rakhi and recycling29 August 2026 · Partnership
- Zepto launches premium grocery service named Select19 August 2026 · Launch
- Zepto delayed IPO after agreeing to close pre-IPO funding round17 August 2026 · Policy
- Zepto files IPO prospectus for fresh issue14 August 2026 · IPO · up to ₹8,010 Cr