Launch · Commerce & Consumer Brands
Zepto launches analytics tool Atom for brands in beta phase
By Startup Enthusiast ·
- Date
- Company
- Zepto
- What it does
- quick commerce platform
- Kind
- Launch
- Founded
- 2021
What they do
Zepto, a quick commerce platform, has launched a new analytics tool called Zepto Atom to provide brands with real-time sales data and insights
What happened
The tool offers minute-level updates, PIN-code level performance maps, and an AI assistant called Zepto GPT, which is trained on internal data to generate…
Why it matters
Zepto Atom is in the beta phase and is expected to be rolled out more widely in June after incorporating feedback from brands
The details
- Zepto has launched a new analytics tool called Zepto Atom, which provides brands with real-time sales data and insights.
- The tool offers minute-level updates, PIN-code level performance maps, and an AI assistant called Zepto GPT, which is trained on internal data to generate insights.
- Zepto Atom is in the beta phase and is expected to be rolled out more widely in June after incorporating feedback from brands.
- The feature is part of Zepto's broader monetisation strategy, aiming to boost profitability and move beyond its core delivery business.
- Zepto Atom will be available as a paid add-on for performance tracking, offering brands granular data on customer behaviour, market share, conversions, and hyperlocal trends.
The bigger picture
- Zepto's launch of Zepto Atom signals a shift in how quick commerce platforms are generating value—not just from delivery, but from the data their ecosystems produce.
- The tool could help brands fine-tune pricing, reposition products, and run targeted campaigns, potentially increasing order values, improving take rates, and optimizing delivery routes.
- Zepto's monetisation strategy includes expanding its advertising revenue, which has grown significantly in recent years.
About the business
- Zepto is a quick commerce platform that delivers groceries and daily essentials to customers in a short time frame.
- The company operates in 15 cities across India and is preparing for an initial public offering (IPO).
- Zepto's business model includes a combination of delivery, advertising, and now, data analytics services for brands.
- The company has been working on improving its cost structure across various categories, including warehouse transport, dark store operations, and last-mile delivery.
- Zepto's advertising revenue has grown from $40 million to $200 million in annualized revenue run rate (ARR) over the past year.
What happens next
- Zepto is expected to roll out Zepto Atom more widely in June after incorporating feedback from brands.
- The company will onboard brand partners onto Zepto Atom starting with a webinar scheduled for Friday.
The deal
- Type
- launch
Founders
- Aadit Palicha, co-founder and CEO
- Kaivalya Vohra, co-founder
About Zepto
- Product
- A rapid-delivery app for groceries and everyday essentials.
- Customers
- Consumers ordering groceries and essentials online.
- How it makes money
- It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
- What sets it apart
- It was built as a quick-commerce native company from day one.
- Operations
- Operates dark-store based 10-minute delivery across multiple Indian cities.
Other articles talking about it
More on Zepto
- Zepto faces FSSAI penal action over misleading food claims24 September 2026 · Policy
- Zepto delays IPO to 2027 and reduces issue size12 September 2026 · IPO · ₹8,100 Cr
- Zepto partners with Databricks and VOKKA9 September 2026 · Partnership
- Zepto postpones IPO, shifts strategy1 September 2026 · Policy
- Zepto partners with VOKKA, Mia, Eveready for Rakhi and recycling29 August 2026 · Partnership
- Zepto launches premium grocery service named Select19 August 2026 · Launch
- Zepto delayed IPO after agreeing to close pre-IPO funding round17 August 2026 · Policy
- Zepto files IPO prospectus for fresh issue14 August 2026 · IPO · up to ₹8,010 Cr