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Launch · Commerce & Consumer Brands

Zepto launches SuperSaver OOH campaign

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Date
Company
Zepto
What it does
Quick-commerce grocery delivery
Kind
Launch
Founded
2021
Sector
Commerce & Consumer Brands

What they do

Zepto runs a quick-commerce platform delivering groceries and essentials in minutes

What happened

It launched a SuperSaver out-of-home campaign across 11 cities and 62 towns over 10 days

Why it matters

The campaign targets value-conscious shoppers with a minimum order of Rs. 1,000

The details

  • Zepto launched a SuperSaver out-of-home (OOH) campaign across 11 cities and 62 towns.
  • The campaign ran for 10 days.
  • It was executed by Ideacafe.agency.
  • The campaign targeted areas near Zepto's delivery hubs and high-density zones.
  • The media mix included impact hoardings, bus shelters, and unipoles.

About the business

  • Zepto is a quick-commerce platform that delivers groceries and essentials in minutes.
  • SuperSaver is a service for value-focused shoppers.
  • SuperSaver has a minimum order value of Rs. 1,000.
  • SuperSaver offers discounts across daily essentials and electronics.

Founders

  • Aadit Palicha, Co-founder
  • Kaivalya Vohra, Co-founder

About Zepto

Product
A rapid-delivery app for groceries and everyday essentials.
Customers
Consumers ordering groceries and essentials online.
How it makes money
It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart
It was built as a quick-commerce native company from day one.
Operations
Operates dark-store based 10-minute delivery across multiple Indian cities.

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