Analysis · Commerce & Consumer Brands

Zepto executive discusses AI in marketing at summit

What they do

Zepto is a quick commerce company delivering groceries and essentials quickly

Chief growth officer Divesh Sawhney spoke on an AI in marketing panel at Inc42's AI Summit 2026

Sawhney said AI speeds up experimentation and helps manage rising customer acquisition costs

Zepto's chief growth officer Divesh Sawhney spoke on an AI in marketing panel at the Inc42 AI Summit 2026.
Sawhney said AI-powered experimentation is embedded in Zepto's growth playbook.
He noted that customer acquisition costs are rising for the company.
He said AI enables faster scaling of experiments.
He said AI's impact shows up in customer feedback, retention behaviour, and incrementality metrics.
LimeChat cofounder Aniket Bajpai said customer communication is shifting from multi-channel broadcasting to interactive voice and chat agents.
Bajpai said AI conversational workflows cut customer engagement costs by 30-40% in some use cases.
Dashverse cofounder Soumyadeep Mukherjee said AI's biggest impact is increasing creative experimentation velocity.

The panel highlighted how AI is transforming marketing strategies for Indian startups.
Zepto's participation signals its focus on using AI to manage growth costs.
The discussion reflects a broader industry shift toward AI-driven customer engagement.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.