Partnership · Professional & Local Services
Yes Madam launches hygiene ad campaign with celebrities
By Startup Enthusiast ·
- Date
- Company
- Yes Madam
- What it does
- At-home salon services
- Kind
- Partnership
- Founded
- 2016
What they do
Yes Madam provides professional salon services at customers' homes
What happened
It launched a new ad campaign featuring TV actor Anita Hassanandani and co-founder Akanksha Vishnoi
Why it matters
The campaign's tagline hints at more celebrity collaborations in the future
The details
- Yes Madam launched a new hygiene-focused advertising campaign.
- The ad features TV actor Anita Hassanandani and co-founder Akanksha Vishnoi.
- The campaign tagline is 'Next Kaun Hoga?' , signalling more celebrity collaborations.
- Earlier celebrity collaborators include Ekta Kapoor, Sakshi Tanwar, Ankita Lokhande, and Divyanka Tripathi.
- The company focuses on hygiene protocols and uses single-use mono-dose products.
The bigger picture
- The campaign aims to build trust around hygiene in at-home salon services.
- Using celebrities helps Yes Madam stand out in a competitive market.
- The tagline suggests a series of celebrity partnerships to maintain buzz.
About the business
- Yes Madam offers professional salon services at home.
- It emphasises hygiene protocols and single-use mono-dose products.
- The company's website describes it as 'Professional Salon Services at Home'.
Founders
- Mayank Arya, Co-founder
- Aditya Arya, Co-founder
- Akanksha Vishnoi, Co-founder
About Yes Madam
- Product
- At-home salon and spa services including waxing, facials, hair care and aesthetic treatments using hygienic single-use products
- Customers
- Busy professionals and consumers seeking convenient at-home beauty and wellness services
- How it makes money
- Marketplace connecting 12,000+ trained service professionals with customers through low commission model enabling partner earnings
- What sets it apart
- Bringing non-invasive aesthetic treatments to homes with trained professionals and instant service options
More on Yes Madam
- Yes Madam raises ₹250 crore for market expansion9 September 2026 · Funding · ₹250 Cr
- Yes Madam adds advanced aesthetic treatments at home3 September 2026 · Launch
- Yes Madam offers 0% commission to partners on Raksha Bandhan28 August 2026 · News
- Yes Madam launches instant beauty services8 July 2026 · Launch
- Yes Madam raises ₹50 Cr in Series A funding from Info Edge Ventures25 May 2026 · Funding · ₹50 Cr
- Yes Madam partners with Prega News for Mother's Day campaign5 May 2026 · Launch
- Yes Madam posts Rs 1.8 crore profit in FY259 March 2026 · Results
- Yes Madam empowers beauty professionals with zero commission24 February 2026 · Analysis