Analysis · Professional & Local Services

Yes Madam cofounder discusses operating model and path to profitability

By Startup Enthusiast · 30 December 2025

What they do

Yes Madam is an at-home salon services platform

Cofounder Akanksha Vishnoi shared insights on the company's operating model and path to profitability in an interview

The company's revenue more than tripled from INR 28.33 Cr in FY23 to INR 94.4 Cr in FY25

Yes Madam is an at-home salon services platform.
Cofounder and CMO Akanksha Vishnoi discussed the company's operating model and path to profitability in an interview.
The company addresses gaps in safety, hygiene standards, and pricing transparency in the salon industry.
Yes Madam uses transparent per-minute pricing starting at INR 6, varying by service partner category.
Billing is itemised, separating product and service costs.
The platform uses single-use, sealed, mono-dose products to eliminate contamination risks.
Professionals are trained and verified to ensure consistent service quality across locations.
The company has a network of over 12,000 beauty professionals across more than 60 Indian cities.

The India home services market was valued at $60 Bn in FY25.
The India beauty salon sector was worth $11.6 Bn in 2024 and is projected to reach $23 Bn by 2033.
Mobile and at-home salon services make up about 10% of the worldwide salon market.
The India home salon services segment was estimated at $1.2 Bn in 2024 and may double by 2033.

Yes Madam is an at-home salon services platform.
Key gaps addressed: lack of safety/hygiene standards and pricing transparency in the salon industry.
Pricing: transparent per-minute rates starting at INR 6, varying by service partner category.
Billing: itemised, separates product and service costs.
Hygiene: single-use, sealed, mono-dose products to eliminate contamination risks.
Professionals: trained and verified, consistent service quality across locations.
Marketing: brand endorsements from TV celebrities Ekta Kapoor, Sakshi Tanwar, Divyanka Tripathi.
First in salon ecosystem to introduce mono-dose products.
Beauty professional network: 12K+ across 60+ Indian cities.

Product: At-home salon and spa services including waxing, facials, hair care and aesthetic treatments using hygienic single-use products
Customers: Busy professionals and consumers seeking convenient at-home beauty and wellness services
How it makes money: Marketplace connecting 12,000+ trained service professionals with customers through low commission model enabling partner earnings
What sets it apart: Bringing non-invasive aesthetic treatments to homes with trained professionals and instant service options