Partnership · Commerce & Consumer Brands

Vokka partners with Zepto for festive fragrance sets

By Startup Enthusiast · 9 September 2026

What they do

Vokka makes perfumes, deodorants, and body lotions, selling them online and through quick-commerce platforms in India

The company teamed up with Zepto to create and sell exclusive fragrance gift sets for the Raksha Bandhan festival across many Indian cities

This shows quick-commerce platforms can help design products early, not just deliver them at the last mile

Vokka and Zepto partnered to launch exclusive fragrance gift sets for the Raksha Bandhan festival.
The collaboration involved co-creating occasion-specific products rather than simply repackaging existing inventory.
The festive collection featured Vokka Aqua and Thai Aqua perfumes paired with traditional Rakhis.
Vokka managed the design, sourcing, and shipping of the festive inventory to Zepto warehouses in under one month.
The product assortment was made available to customers across multiple Indian cities through the Zepto platform.
Vokka reported that its business volume on the Zepto platform grew multifold during the festive period.

This collaboration highlights a shift where quick-commerce platforms participate in the product lifecycle early on.
Vokka plans to extend this co-creation model to other upcoming festive and occasion-led product launches.

Vokka is an Indian brand that makes fragrances and personal care items, based in Noida.
Its products include perfumes, deodorants, body lotions, discovery packs, and gift sets.
Manufacturing and assembly happen in Greater Noida and Bhiwadi.
The brand sells through e-commerce and quick-commerce channels across India.
The company website offers free shipping across India and cash on delivery.

Vokka intends to apply the co-creation model to future festive and occasion-based product launches.