News · Commerce & Consumer Brands

Vahdam shifts focus to India after global growth

By Startup Enthusiast · 23 July 2026

What they do

Vahdam sells premium teas, coffee, herbal infusions and wellness supplements across 180+ countries

After nearly a decade of global focus, it set up a dedicated India team and is developing India-specific products

India now contributes less than 4% of revenue but is on track to reach ₹100 Cr annual run rate by FY27

Vahdam is shifting its focus to India after building a global business for nearly a decade.
It set up a dedicated India team late last year and began developing India-specific products.
The company treats the domestic market as a strategic priority.
India contributed less than 4% of revenue until recently; 95-96% came from international markets.
Three months after formally entering India, it reached an annual run rate of ₹30-35 Cr.
It plans to triple that run rate over the next 10 months.
The company aims to become a profitable ₹1,000 Cr wellness business by FY29.

Vahdam suffered a post-pandemic inventory crisis that caused three years of losses (FY22-FY24).
Excess inventory hit the FY23 bottom line by ~₹35 Cr due to discounts, marketing, warehousing and write-downs.
Revenue stayed roughly flat between FY21 and FY25.
The company returned to profitability in FY25 and is profitable at EBITDA and PAT levels in FY26.

Vahdam is a global wellness brand selling premium teas, coffee, herbal infusions and wellness supplements.
It has a portfolio of 250+ SKUs built around Indian botanicals like tulsi, moringa, ginger and brahmi.
It sells across 180+ countries via its own website, marketplaces and global retailers like Costco and Walmart.
Wellness-focused teas and herbal infusions now make up ~70% of its tea business.
It buys tea, coffee and botanicals directly from thousands of farmers in over 20 states.
Products are processed and packaged at a 1,25,000 sq ft facility.
The website claims 7 million customers and 2,50,000+ 4.9 star ratings.
It is a carbon-neutral company with an ethical fair-trade line, shipping to 100+ countries.

Triple the India run rate over the next 10 months.
Build a profitable ₹1,000 Cr wellness business by FY29 using preventive wellness products based on Indian herbs and botanicals.

Product: Curated tea, herbs, and botanical products sourced directly from Indian farmers
Customers: Global wellness consumers seeking premium Indian teas and botanical beverages
How it makes money: D2C e-commerce with owned manufacturing facility and direct farmer sourcing
What sets it apart: Full supply chain control from farming to packaging ensuring quality and traceability