Troovy raises ₹100 Cr Series B led by Fireside
By Abha Lohia ·
Troovy: revenue and funding and every story →
- Troovy is a Gurugram food brand selling snacks, sauces, spreads and millet pasta designed around children's and parents' needs
- Fireside Ventures led the ₹100 crore round, with Sharrp Ventures and other backers taking part
- Money will fund R&D, bigger manufacturing, wider quick-commerce and store reach, and its Build Together product model
What happened
- Troovy raised ₹100 crore in a Series B.
- Fireside Ventures led it.
- Sharrp Ventures joined.
- Funds target R&D, factories and distribution.
Why it matters
- It follows a $5M Series A in January 2026.
- Its chips use far less oil than mainstream ones.
The business
- Troovy sells snacks, sauces, spreads and millet pasta.
- Products are shaped by feedback from parents.
- It sells via quick commerce and offline shops.
The founders
Who put in money
- Fireside Ventures lead
- Sharrp Ventures investor
What happens next
- Scale distribution
- Add manufacturing capacity
Earlier rounds
- Pre-Series A: $2.3M, May 2025
- Series A: $5M, January 2026
Terms in this story
- Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a stock-market listing or a sale. Each step is larger than the last and asks for more proof.
- Series B/C: Series B, C, D and later rounds are growth rounds: large cheques that help a startup with a proven model expand faster, enter new markets or move toward profit and a listing.
- Quick commerce: Quick commerce delivers groceries and everyday items to your door in minutes, usually from a small nearby warehouse called a dark store. The model works only when enough orders come from a small area, because speed is expensive.
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