Funding · Commerce & Consumer Brands

Troovy raises up to ₹200 crore in Series B led by ADIA

By Startup Enthusiast · 16 June 2026

What they do

Troovy makes healthy snacks like chips and cookies for children using clean ingredients

The company is raising up to ₹200 crore from Abu Dhabi Investment Authority with existing investors joining

This bet signals a shift for ADIA toward earlier-stage consumer brands rather than post-scale giants

Troovy is raising up to ₹200 crore in its Series B funding round.
The round is led by Abu Dhabi Investment Authority (ADIA).
Existing investor Fireside Ventures is expected to participate in the transaction.
Discussions are in the final stages of completion with paperwork being finalized.
The target raise amount is between ₹150-200 crore.
Proceeds will fund product innovation and expansion across quick-commerce channels.
This follows a $5 million Series A raised in January 2026.
The company previously raised $2.3 million in May 2025.

ADIA's investment marks an earlier-stage bet compared to prior consumer investments.
Previous ADIA bets included post-scale companies like Purplle and Nykaa.
The move highlights growing interest in healthy kids' food brands.
Troovy competes with established players like Slurrp Farm and Timios.

Abu Dhabi Investment Authority (lead) — Sovereign wealth fund making earlier-stage consumer bets.
Fireside Ventures (existing) — Venture capital firm participating in previous rounds.

Product: Produces nutritious, kid-focused snacks and meal products such as chips, puffs, sauces, spreads, pasta, and milk mixes
Customers: Parents and families buying healthier snacks for children
How it makes money: Sells packaged snacks directly through e-commerce, quick commerce, and its own D2C channel
What sets it apart: Positions products as clean-label and kid-friendly, with no refined sugar, maida, palm oil, preservatives, or artificial additives
Operations: Expanding distribution online while launching more products across clean-snacking categories