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Funding · Commerce & Consumer Brands

Troovy raises ₹45.8 Cr in Series A funding to expand online distribution

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Date
Company
Troovy
What it does
nutritious kids' snacking brand
Kind
Funding
Amount
$5 Mn (INR 45.8 Cr)
Stage
Series A
Based in
Delhi NCR
Founded
2021
Sector
Commerce & Consumer Brands

What they do

Troovy is a D2C snacking brand offering nutritious products for children, including ragi and makhana chips, milk mixes, and protein pasta

What happened

The company raised ₹45.8 Cr in a Series A round led by Fireside Ventures and Sharrp Ventures, with participation from existing investors Spring Marketing…

Why it matters

The funding will be used to expand online distribution across e-commerce, quick commerce, and its own D2C website, as well as accelerate new product launches

The details

  • Troovy, a D2C snacking brand, raised ₹45.8 Cr in a Series A funding round led by Fireside Ventures and Sharrp Ventures.
  • The round also saw participation from existing investors Spring Marketing Capital and Veltis Capital.
  • The company plans to use the funds to expand its online distribution across e-commerce, quick commerce, and its own D2C website.
  • Some of the funds will be allocated to accelerate new product launches in clean snacking categories.
  • Troovy was founded in 2021 by Aditya Mukherjee and Mansi Baranwal, a husband-wife duo.

The bigger picture

  • The Indian D2C segment is projected to become a $300 Bn market opportunity by 2030, driving investor interest in growing consumer brands.
  • Consumer spending in the packaged food segment in India is between $70 Bn and $75 Bn, with a growing preference for healthier alternatives.
  • Troovy competes with brands like Let’s Try, Slurrp Farm, phab, and TruVital in the healthy snacking space.

About the business

  • Troovy offers nutritious snacking items for children, including ragi and makhana chips, milk mixes, sauces, spreads, and protein pasta.
  • The products are marketed as protein-rich and free from artificial additives, refined sugars, and chemical preservatives.
  • The company operates as a direct-to-consumer brand, selling through its own website and various online platforms.
  • Troovy is based in Delhi NCR and targets parents looking for healthy snack options for their children.
  • The brand has previously raised ₹20 Cr in a pre-Series A round led by Fireside Ventures in May 2025.

What happens next

  • Troovy plans to expand its online distribution across e-commerce, quick commerce, and its own D2C website.
  • The company will use the funds to accelerate new product launches in clean snacking categories.

The deal

Type
funding

Investors

  • Fireside Ventures (lead) — A venture capital firm focused on early-stage startups in India.
  • Sharrp Ventures (lead) — A venture capital firm investing in consumer and technology startups.
  • Spring Marketing Capital (existing) — An investor in early-stage consumer and marketing technology startups.
  • Veltis Capital (existing) — A venture capital firm with a focus on consumer and enterprise technology.

Founders

  • Aditya Mukherjee, co-founder
  • Mansi Baranwal, co-founder

About Troovy

Product
Produces nutritious, kid-focused snacks and meal products such as chips, puffs, sauces, spreads, pasta, and milk mixes
Customers
Parents and families buying healthier snacks for children
How it makes money
Sells packaged snacks directly through e-commerce, quick commerce, and its own D2C channel
What sets it apart
Positions products as clean-label and kid-friendly, with no refined sugar, maida, palm oil, preservatives, or artificial additives
Operations
Expanding distribution online while launching more products across clean-snacking categories

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