Launch · 27 October 2026Ninefold PicturesEntertainment arm of Upsurge Labs
Upsurge Labs enters films with Ninefold
By Abha Lohia ·
- Upsurge Labs, a Bengaluru deep-tech venture founded in 2022 by Sowmay Jain, has set up Ninefold Pictures to enter entertainment
- It commits over ₹250 crore across 24 months, working with Navaras Entertainment on films, hybrid cinemas, music, and VFX and animation
- Money will flow in phases into content development, cinema infrastructure and music post-production
What happened
- Ninefold Pictures is a new media arm of Upsurge Labs.
- Over ₹250 crore is committed across 24 months.
- Four areas: films, hybrid cinemas, music, VFX and animation.
Why it matters
- A deep-tech group is moving into content and cinema.
The business
- Works with Navaras Entertainment, a production house started by Shriya Torne and Dhruva Karunakar.
The founders
SJ
Sowmay Jain
Founder, Upsurge LabsIn numbers
₹250 CrCommitment · 2026
What happens next
- Phased investment over 24 months
Terms in this story
- Deep tech: A deep-tech startup builds its business on new scientific or engineering knowledge, such as space technology, advanced materials or new kinds of chips, so it needs years of research and more patient money than an ordinary app company.
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