Results · Healthcare & Life Sciences

Traya posts net loss in FY25 despite revenue growth

By Startup Enthusiast · 6 January 2026

What they do

Traya provides personalized hair care solutions using ayurveda, dermatology, and nutrition

The company posted a net loss of INR 22.5 Cr against a profit of INR 8.8 Cr in the previous year

Operating revenue grew 43% to INR 338.4 Cr while total expenditure rose 60% to INR 365.5 Cr

Traya reported a net loss of INR 22.5 Cr for fiscal year 2025.
This contrasts with a net profit of INR 8.8 Cr recorded in fiscal year 2024.
Operating revenue increased by 43% year-over-year to reach INR 338.4 Cr.
Total income including other sources reached INR 343 Cr, up 44% from the prior year.
Annual expenditure surged by 60% to INR 365.5 Cr, outpacing revenue growth.
Employee benefit expenses jumped significantly by 134% to INR 83.2 Cr.
Sales and marketing costs accounted for 38% of total expenses at INR 137.6 Cr.
Purchase of stock-in-trade rose by 37% to INR 80.8 Cr.

Significant increases in employee benefits suggest aggressive hiring or compensation adjustments.
High sales and marketing spend indicates continued investment in customer acquisition.

Traya offers personalized hair care products integrating ayurveda, dermatology, and nutrition.
The drug-topical category contributed INR 113.7 Cr, representing 33.6% of operating revenue.
Ayurvedic supplements made up 31% of the company's operating revenue.
Products are sold through its app, website, Amazon, and Flipkart platforms.
The company serves over 8 lakh customers across India.
70% of its customer base comes from non-metro cities.
Competitors include Arata, Vedix, SkinKraft, and Ravel Care.
The business model focuses on addressing hair issues through integrated health approaches.