Traya in talks to raise ₹300 Cr
By Abha Lohia ·
Traya: revenue and funding and every story →
- Traya is an Indian direct-to-consumer startup that sells hair loss treatment plans and related products to customers online
- It is reportedly negotiating a fundraise of about ₹300 crore with consumer-focused investor Verlinvest
- The talks are not final, so the amount, valuation and terms could still change before any announcement
What happened
- Traya is in talks to raise funds.
- Target is about ₹300 crore.
- Verlinvest is the investor.
Why it matters
- Hair care D2C is drawing growth capital.
The business
- Sells hair loss treatment plans online.
Who put in money
- Verlinvest in talks — Consumer-focused investor
What happens next
- Deal to be finalised
Terms in this story
- Startup: A startup is a young company built to find a new way of doing something and to grow fast, usually by serving many customers at low extra cost. India's government also has a narrower legal definition that decides who gets scheme benefits.
- Valuation: A startup's valuation is the price investors agree the whole company is worth. For young companies it is set by negotiation and comparison, not by a formula.
- D2C: A D2C, or direct-to-consumer, brand makes its own products and sells them straight to buyers, mostly online, without a shop owner or distributor in between. The brand owns the customer relationship and the data, but also carries the cost of finding every buyer.
Everything on Traya → · All startup news on 14 October 2026 →
Is this Traya? Get your “Featured on StopDown” badge →