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The Souled Store turns profitable as FY24 revenue jumps 55%

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The Souled Store logo
Date
Company
The Souled Store
What it does
FY24 results
Kind
Results
Amount
Rs 360 crore revenue
Based in
Mumbai
Founded
2013

What they do

Revenue from operations climbed about 55% to Rs 360 crore in FY24, from Rs 233 crore in FY23

What happened

The company moved into profit for the year, posting a net profit of about Rs 18 crore

Why it matters

Product sales made up nearly all income, and it ran 18 stores across India at the time

The details

  • FY24 revenue: Rs 360 crore.
  • FY23 revenue: Rs 233 crore.
  • Growth: about 55%.
  • Net profit: about Rs 18.2 crore.
  • 18 stores in India.

The bigger picture

  • Profit is rare among D2C apparel brands.
  • It strengthened its case for an IPO.
  • Lower marketing spend helped margins.

About the business

  • The Souled Store makes and sells pop-culture clothing and merchandise under licences such as Marvel, Naruto and One Piece.
  • Most sales come through its own website and app, with a growing chain of stores across India.
  • It holds over 200 licences and also sells casual wear, footwear and accessories.

Founders

  • Vedang Patel, Co-founder and CEO
  • Rohin Samtaney, Co-founder
  • Harsh Lal, Co-founder
  • Aditya Sharma, Co-founder

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