Launch
The Souled Store plans Middle East entry in 2025
By Startup Enthusiast ·
- Date
- Company
- The Souled Store
- What it does
- First overseas market
- Kind
- Launch
- Based in
- Mumbai
- Founded
- 2013
What they do
The Souled Store said it would go global in 2025, starting with the Middle East through its own website and local online platforms
What happened
Co-founder Harsh Lal said it was looking at three to five stores in cities such as Dubai and had spotted sites
Why it matters
Products would be adjusted to local tastes, with a focus on busy cities first
The details
- First overseas market: Middle East.
- Entry via its own website first.
- Tie-ups with regional e-commerce sites.
- Plan: 3–5 stores, including Dubai.
- Designs adjusted to local tastes.
The bigger picture
- Overseas sales could widen growth beyond India.
- The Gulf has a large Indian community.
- It was part of the pitch ahead of a planned IPO.
About the business
- The Souled Store makes and sells pop-culture clothing and merchandise under licences such as Marvel, Naruto and One Piece.
- Most sales come through its own website and app, with a growing chain of stores across India.
- It holds over 200 licences and also sells casual wear, footwear and accessories.
Founders
- Vedang Patel, Co-founder and CEO
- Rohin Samtaney, Co-founder
- Harsh Lal, Co-founder
- Aditya Sharma, Co-founder
More on The Souled Store
- The Souled Store eyes deal at triple valuation29 September 2026 · Stake sale · ₹400–500 Cr
- The Souled Store turns profitable, eyes expansion18 April 2026 · Milestone
- Actor Sara Ali Khan invests in The Souled Store3 April 2026 · Funding
- The Souled Store nears ₹500 crore in revenue29 December 2025 · Results
- The Souled Store buys rival brand Redwolf29 April 2025 · Acquisition
- The Souled Store plans up to Rs 2,000 crore IPO24 February 2025 · IPO · up to Rs 2,000 crore
- The Souled Store turns profitable as FY24 revenue jumps 55%20 February 2025 · Results · Rs 360 crore revenue
- Hardik Pandya invests in The Souled Store26 October 2024 · Funding